The Registrations of Nissan vehicles in Germany attained a value of 34,765 Units in 2020
The indicator recorded a historical decline (CAGR) of 20% between 2017 to 2020, and is expected to decline by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in Germany post pandemic
The German car manufacturing industry, which is the largest in Europe, declined in both value and volume terms over the historic period. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. Like much of the rest of Europe, car sharing start-ups have dented growth in Germany’s sales, as an increasing number of Germans, especially those belonging to the younger segments of society, opt to share vehicles rather than purchase their own due to financial restraints or environmental reasons. Car2Go, which is owned by Daimler AG, is a prime example of a successful car sharing platform that has cemented its position, especially in the urban centers of Germany.
Nissan Motor Co Ltd (Nissan) is an automobile manufacturer. It carries out the design, production, and sale of automobile products. The company’s product portfolio includes passenger vehicles, trucks, buses, marine vehicles, forklifts, and related parts. The company offers automobiles under the brand names of Nissan, Infiniti, Datsun, Nissan Crossing, Nissan Heritage and Motorsports, among others. Nissan also provides credit card and leasing services, non-life insurance and auto financing services. The company markets its products and services through a network of retail outlets in Asia Pacific, Europe, the Middle East, Africa, and the Americas. Nissan is headquartered in Yokohama-shi, Kanagawa-ku, Japan.
Products & Services
Its products and services widely range into Passenger Cars, Zero Emission Vehicles, Compacts, Sports, Sedans, Vini Vans, Crossovers, Sport Utility Vehicles, Pickups, LCVs, Auto Financing Services, Leasing Services and Credit Financing.
Its major brand is constituted by Nissan, Infiniti, Datsun, Nissan Crossing, Nissan Heritage and Motorsports.
Corporate Strategy
Nissan’s strategy is to focus on electrification, product safety, customer privacy, and employee and supplier labor condition. The company aims to achieve sustainable growth, expand profits, improve profitability, and extend its strengths, regardless of scale and market share, to become leaner. It also focuses on strengthen its relationships with suppliers and dealers and work with them to bolster business model.
Automotive industry is undergoing a major transformation with shifting market demands, innovation-driven new opportunities propelled by CASE (Connected, Autonomous, Shared, Electrified) technologies, evolving regulatory complexity and numerous trends defined by changing customer demands. Through Nissan NEXT, a clearly articulated, well-defined business transformation plan, we aim to bring Nissan’s performance to a healthy state, preparing the direction and mindset to take on the next period of sustainable growth. Leveraging our core strengths, we are prioritizing our research and development to increase value for our customers and deliver human-centric, cleaner, and smarter technologies.
Vehicle registration scenario
Nissan has remained consistent in seventeenth position in total vehicle registrations in Germany from 2015 to 2018. In 2019, it’s ranking fell to twentieth spot. Globaldata predicts its ranking to fall down further during the forecasted period.
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