The Registrations of Nissan vehicles in India attained a value of 9,873 Units in 2020
The indicator recorded a historical decline (CAGR) of 8.64% between 2017 to 2020, and is expected to decline by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in India post pandemic
The Indian car manufacturing industry has fluctuated between growth and decline in value and volume terms in recent years. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. A key feature of the Indian industry during the historic period was the Indian government’s sudden decision to announce demonetization. The economic alarm that was ignited as a consequence of the government’s actions ultimately struck the country’s car manufacturing industry, as the sale of cars hit a 16-year low in December 2016. Though sales have recovered, it was on the back of heavy discounts in order to boost demand. As such, even though volume consumption levels recovered in the aftermath of the demonetization, the value of the market was not able to grow at the same pace.
Nissan Motor Co Ltd (Nissan) is an automobile manufacturer. It carries out the design, production, and sale of automobile products. The company’s product portfolio includes passenger vehicles, trucks, buses, marine vehicles, forklifts, and related parts. The company offers automobiles under the brand names of Nissan, Infiniti, Datsun, Nissan Crossing, Nissan Heritage and Motorsports, among others. Nissan also provides credit card and leasing services, non-life insurance and auto financing services. The company markets its products and services through a network of retail outlets in Asia Pacific, Europe, the Middle East, Africa, and the Americas. Nissan is headquartered in Yokohama-shi, Kanagawa-ku, Japan.
Products & Services
Its products and services widely range into Passenger Cars, Zero Emission Vehicles, Compacts, Sports, Sedans, Vini Vans, Crossovers, Sport Utility Vehicles, Pickups, LCVs, Auto Financing Services, Leasing Services and Credit Financing.
Its major brand is constituted by Nissan, Infiniti, Datsun, Nissan Crossing, Nissan Heritage and Motorsports.
Corporate Strategy
Nissan’s strategy is to focus on electrification, product safety, customer privacy, and employee and supplier labor condition. The company aims to achieve sustainable growth, expand profits, improve profitability, and extend its strengths, regardless of scale and market share, to become leaner. It also focuses on strengthen its relationships with suppliers and dealers and work with them to bolster business model.
Automotive industry is undergoing a major transformation with shifting market demands, innovation-driven new opportunities propelled by CASE (Connected, Autonomous, Shared, Electrified) technologies, evolving regulatory complexity and numerous trends defined by changing customer demands. Through Nissan NEXT, a clearly articulated, well-defined business transformation plan, we aim to bring Nissan’s performance to a healthy state, preparing the direction and mindset to take on the next period of sustainable growth. Leveraging our core strengths, we are prioritizing our research and development to increase value for our customers and deliver human-centric, cleaner, and smarter technologies.
Vehicle registration scenario
Nissan has declined from twelfth to in seventeenth position in total vehicle registrations in Germany from 2015 to 2019. In 2020, it’s ranking rose to thirteenth spot. GlobalData predicts its ranking to fall down further to fifteenth position during the forecasted period.
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