The Registrations of Peugeot vehicles in Germany attained a value of 55,401 Units in 2020
The indicator recorded a historical decline (CAGR) of 7.91% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in Germany post pandemic
The German car manufacturing industry, which is the largest in Europe, declined in both value and volume terms over the historic period. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. Like much of the rest of Europe, car sharing start-ups have dented growth in Germany’s sales, as an increasing number of Germans, especially those belonging to the younger segments of society, opt to share vehicles rather than purchase their own due to financial restraints or environmental reasons. Car2Go, which is owned by Daimler AG, is a prime example of a successful car sharing platform that has cemented its position, especially in the urban centers of Germany.
Peugeot SA
Peugeot SA (PSA) is an automotive company. It designs, manufactures, and sells vehicles. The company produces light commercial vehicles and passenger cars, automotive equipment, components, automotive exteriors, and modules. The company’s services include spare-parts, replacements, and automotive servicing and repair services. PSA also offers wholesale and retail financing, and mobility services. It markets offerings under the Peugeot Citroen DS and Opel Vauxhall brands. Its research efforts encompass reducing CO2 and pollutant emissions of vehicles. PSA serves customers in Europe, Asia, Eurasia, Latin America, the Middle East and Africa. The company has manufacturing and other facilities across the world. PSA is headquartered in Paris, Ile-de-France, France.
Products & Services
Its products and services widely range into Vans, Cars, Automotive Seating, Components, Adjustment Mechanisms, Interior systems, Modules, Inbound Overland Logistics, Overseas, Outbound Automotive Logistics, Wholesale Financing, and Retail Financing.
Its major brand is constituted by Peugeot, Citroen, DS Automobiles, Vauxhall, Opel, Free2Move and PSA Powertrain.
Corporate Strategy and Initiatives
The company’s strategy is to focus on the launch of new products and services in all the brands, and profitable growth in all its serving regions. It also endeavors to scale-up business activities such as after-sales services, used vehicles, and multi-brand offerings, and expansion of mobility services.
While the start of 2020 is marked by a brutal health crisis, the company is following a clear line: Protect the health of its employees and protect the sustainability of the business. It has made responsible decisions, notably with the deployment of a protocol of reinforced health measures across all of its sites. Their teams are today mobilized and united to prepare for the future in a difficult economic context.
This future is also confirmed with Group’s ethical commitment to the next generations and through a clear and compelling raison d’être: to ensure freedom of movement by providing clean, safe, and affordable mobility for everyone.
Peugeot SA is taking part in the global effort to combat global warming, in line with the objectives of the Paris Agreement. The CO2 performance was improved for our conventional vehicles in 2019, bolstered by the launch electrified models and the marketing of innovative mobility solutions such as the Citroën Ami. This resolute policy supports our commitment to meeting the 2020 CO2 objectives set by the European Union.
Vehicle registration scenario
Peugeot has remained consistent in fourteenth and fifteenth position in total vehicle registrations in Germany from 2017 to 2020. However, globaldata predicts its ranking to decline by one spot during the forecasted period.
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