The Registrations of Subaru vehicles in United States of America attained a value of 611,942 Units in 2020
The indicator recorded a historical decline (CAGR) of 1.89% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in the United States of America post pandemic
The US car manufacturing industry has been declining in value and volume terms in recent years. The industry suffered a steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. The US car manufacturing industry declined in value during the historic period, largely as a result of decreasing demand. This was particularly significant in 2017, after the country’s real GDP growth decelerated in 2016, the lowest since the financial crises of 2008/2009. Demand has also been affected by US end-buyers increasingly opting for larger nine-seater SUV’s. Declining demand for US manufactured cars in key export destinations, such as Canada and Germany, also impacted the US car manufacturing industry negatively.
Subaru Corp (Subaru), formerly Fuji Heavy Industries, Ltd., is a manufacturer and distributor of passenger cars and aerospace-related products. The company’s primary business includes manufacturing of automobiles products. Subaru manufactures, repair and sells minicars, small and passenger cars, airplanes, aerospace-related machinery, generators, and engine-equipped machinery, among others. Its major products include Legacy, Impresa, WRX, Ascent, Stella, unmanned utility vehicle, helicopters, and other OEM models. It has facilities in Japan, the US, Belgium, Canada, Italy, the Netherlands, and China. The company sells products in the US, Canada, Europe, Asia and other countries through its subsidiaries and distributors. Subaru is headquartered in Tokyo, Japan.
Products & Services
Its products and services widely range into Automobile Parts, Automobile Engines and Transmissions, General-purpose Engines and Generators, Aircraft Components, Car Components, Industrial-use Vehicles, Mini Cars and Passenger Cars, Aerospace-related Machinery, Agricultural Machinery, Construction Machinery, Machine Tools, Eco-related Machinery, Generators, Engine-equipped Machinery, New utility helicopter, Airplanes Aerospace-related Machinery, and their Components.
Its flagship brand is constituted by Subaru.
Corporate Strategy
The company’s strategy focuses on preservation of the ecosystem of planet, the earth, the sky, and nature, is of utmost importance to ensure the future sustainability of both society and company. It also focuses on development and deliver products to meet societal needs and contribute to the environment through advanced technologies. The company's Mid-Term Management Vision has been formed. By enhancing distinctiveness, the vision for 2025 is to become a brand that is "different" from others. By putting clients in the spotlight, engage in business activities that resonate with them. Contribute to the diversification of social requirements to fulfil corporate social responsibility. Enhancement of "Innate Quality" and Execution Quality” has been established by the company.
Vehicle registration scenario
Subaru has remained consistent in tenth and ninth rank in total vehicle registrations in the US from 2015 to 2021. However, GlobalData predicts its ranking to remain consistent or improve during the forecasted period.
Japan
United States of America
Netherlands
Germany
Japan
South Korea
China
South Korea
Japan
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