The Registrations of Tata vehicles in India attained a value of 170,151 Units in 2020
The indicator recorded a historical decline (CAGR) of 3.80% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in India post pandemic
The Indian car manufacturing industry has fluctuated between growth and decline in value and volume terms in recent years. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. A key feature of the Indian industry during the historic period was the Indian government’s sudden decision to announce demonetization. The economic alarm that was ignited as a consequence of the government’s actions ultimately struck the country’s car manufacturing industry, as the sale of cars hit a 16-year low in December 2016. Though sales have recovered, it was on the back of heavy discounts in order to boost demand. As such, even though volume consumption levels recovered in the aftermath of the demonetization, the value of the market was not able to grow at the same pace.
Tata Motors Ltd (TML) is a manufacturer and distributor of automobiles. The company manufactures passenger cars, utility vehicles, trucks, buses, and defense vehicles. It also offers engineering services and automotive solutions, construction equipment manufacturing, automotive vehicle components manufacturing, and supply chain activities through its subsidiaries. Tata Motors produces machine tools and factory automation solutions, high-precision tooling, plastic, and electronic components for automotive and computer applications. The company also manufactures engines for industrial and marine applications. It caters its products under Nexon, Harrier, Jaguar, Winger, Signa, Ultra, I-Pace, E-Pace, Evoque, Velar, and Discovery. The company operates across Europe, the Middle East, North America, Africa, Asia, Russia, Oceania, Central America, and South America. Tata Motors is headquartered in Mumbai, Maharashtra, India.
Products & Services
Its products and services widely range into Light Commercial Vehicles, Medium and Heavy Commercial Vehicles, Buses, Defense Vehicles, Passenger Cars, Luxury Premium Cars, and Sports Utility Vehicles.
Its major brand is constituted by Tiago, Altroz, Tigor, Nexon, Harrier, Jaguar, Winger, Signa, Range Rover, Discovery, and several others.
Corporate Strategy
Tata Motors focuses on developing higher level and cutting-edge design mainly for the commercial vehicle segment. The company intends to improve its manufacturing process through leveraging its technology with application of Industry 4.0 and Logistics 4.0. It also focuses on sales and marketing services to increase dealer profitability and decrease breakeven volume point. The company strives to strengthen its supply chain with online defined systems and improve efficiencies. Tata Motors intends to improve engineering efficiency with to leverage cost benefits. The company also focuses on designing and developing of new products. In line with above approach, in August 2021, the company launched Tiago NRG.
Vehicle registration scenario
TATA has remained in fourth position in total vehicle registrations in India from 2016 to 2019. In 2020, it rose to third position and continued to remain at the same position till 2021. However, globaldata predicts its ranking to fall by one spot during the forecasted period.
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