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Explore the latest trends and actionable insights on the Global B2C eCommerce market to inform business strategy and pinpoint opportunities and risks

Ecommerce Advertising Market in the United Kingdom (2017 - 2021, $ Million)

Industry: Business and Consumer Services
Current: Market Sizing & Shares

The Ecommerce advertising market of the United Kingdom attained a value of $1,157 million in 2020.
The Ecommerce global market recorded a historical growth (CAGR) of 101% between 2017 to 2020 and has grown by 36% in 2021, reaching $1,816 million.
GlobalData projects the figure to grow at a CAGR of 32% between 2021 and 2025.

The ecommerce advertising market represents expenditure on digital advertising. It consists of revenue generated by advertising on the internet using mobile devices and personal computers. The internet is widely accessible across the United Kingdom via broadband and mobile data network coverage. According to research, 87% of people over the age of 16 in the United Kingdom used the internet in 2019, and this remained consistent throughout 2016-2018. However, the average time spent online continues to increase YoY in 2019. As time spent online increases, the number of interactions between consumers and digital advertisements also increases, generating more revenue for ad publishers. The online advertising market in the United Kingdom is dominated by Google and Meta, which generate the majority of global online advertising revenue. Both organizations receive more web traffic than any other online platform, allowing them to attract a large number of advertising customers.

Ecommerce advertising market value defines the aggregated value of the ecommerce advertising expenditure across platforms. The ecommerce advertising market in the United Kingdom was valued at $1,157 million in 2020. The e-commerce global market recorded a historical growth (CAGR) of 101% during 2017–20, and grew 36% in 2021 to reach $1,816 million. GlobalData projects the figure to grow at a CAGR of 32% during 2021–25.

The travel and hospitality industries were badly affected by lockdowns, prompting a substantial reduction in marketing expenditure by one of the advertising market’s largest sources of income. However, the market recovered later in 2020 as companies prioritized online advertising following an increase in internet consumption during the lockdown, which ensured healthy growth of the market.

Explore the latest trends and actionable insights on the Global B2C eCommerce market to inform business strategy and pinpoint opportunities and risks Explore the latest trends and actionable insights on the Global B2C eCommerce market to inform business strategy and pinpoint opportunities and risks Visit Report Store