Waste is a two-sided problem in the consumer goods industry. Some products are disposed of for multiple reasons; on the other side, the waste is generated through packaging. There has been an increasing amount of single-use plastic and waste produced by consumer goods companies.
Companies need to be more mindful of the waste generated throughout their value chain. Companies like Procter & Gamble and Dabur India recently announced that they have achieved 'plastic waste neutrality’ by recycling a big chunk of their post-consumer plastic packaging waste. Companies have been under pressure to manage waste to be environmentally sustainable and increase consumer awareness. Being responsible for the environment helps companies attract new customers as consumers prefer to do business with companies that share their values.
Asahi Group Holdings Ltd (Asahi Group) manufactures, markets, and sells alcoholic beverages, soft drinks, and food products. The company’s product portfolio includes whiskey, spirits, wine, beer, ready-to-drink (RTD) beverages, coffee, and tea, carbonated drinks, water, and fruit drinks. It also offers confectioneries, nutritional snacks, supplements, baby products, and freeze-dried foods.
In the Japan region, the total waste generated by Asahi Group in 2021 was 225 thousand tonnes, a decrease of 10% from the year 2020. Asahi Group recycled 100% of its waste generated during the year. In Japan, the Asahi Group recycles 100% of by-products and waste and aims to continue 100% recycling of by-products and waste in the future.
Asahi Group recycles all its by-products and waste and aims to use more than 50% of recycled material used in glass bottles and aluminum cans by 2030. Asahi Group has set a target to achieve zero landfill waste at manufacturing bases by 2030.
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