Diversity, equity, and inclusivity (DEI) at the leadership level promote innovative thinking, a more comprehensive range of skill sets, and advanced company culture. It also contributes to equality of opportunity and treatment in the workplace at all stages of the employment relationship, including recruitment, retention, promotion, remuneration, and access to training and skills development.
There has also been increasing global awareness regarding the right to a dignified and respectful workplace irrespective of the sexual orientation and ethnicity of the employees, which promotes an open and inclusive workplace.
DEI is critical to the business performance of the consumer sector, which encompasses retailers and consumer-packaged goods manufacturers, since consumers want to buy goods that reflect their values, wants, and needs. Consumers expect more from brands than ever, and retailers must honor DEI. Understanding the brand, setting DEI commitments from the top, delivering on the pledges, recruiting from diverse pools, and creating a supportive environment can all contribute to DEI.
Coca-Cola, a US-based company, is a producer, distributor, and marketer of non-alcoholic beverages. It markets beverages under the brand names Sprite, Coca-Cola Zero, Diet Coke, Fanta, Powerade, Dasani, FUZE TEA, Minute Maid, Simply, Georgia, and Del Valle.
In 2021, the representation of Black employees in Coca-Cola’s US workforce was 21%. For the same year, Hispanic and Asian represented 15% and 7% of the workforce. In leadership roles (Senior Leadership) within Coca-Cola’s US workforce, the representation of Asian employees was 10% in 2021. Hispanic employees represented 9.4%, and Black employees represented 8.2% at senior levels in Coca-Cola’s US workforce in 2021.
With its Coca-Cola Foundation, Coca-Cola promotes racial equity through partnerships with social justice organizations committed to building understanding and driving change. To increase the diversity of its suppliers, the beverage company has committed to spending at least $1 billion annually.
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