Waste is a twofold problem in the consumer goods industry, some products are disposed of for multiple reasons while on the other side, the waste is generated through packaging. There has been an increasing amount of single-use plastic and waste produced by FMCG companies.
Companies need to be more mindful of the waste generated throughout their value chain. Companies like Procter & Gamble and Dabur India recently announced that they have achieved 'plastic waste neutrality’ by recycling a big chunk of their post-consumer plastic packaging waste. Companies have been under pressure to manage waste to be environmentally sustainable and increase consumer awareness. Being responsible for the environment helps companies attract new customers as consumers prefer to do business with companies that share their values.
Kimberly-Clark Corp (Kimberly-Clark) is a manufacturer and marketer of paper-based consumer products. Its product portfolio comprises disposable diapers, baby wipes, paper towels, facial and bathroom tissues, napkins, training, and youth pants, and swim pants. The company also offers apparel, soaps, sanitizers, and feminine and incontinence care products. Kimberly-Clark markets its products under brand names such as Kleenex, Scott, Huggies, and WypAll.
The waste generated by Kimberly-Clark in 2021 was 0.94 million tonnes, an increase of 3.3% over 2020. In the same year, the company recycled 0.25 million tonnes of this waste which was 27% of the waste generated.
Of the total waste generated by the company, 4.4% was sent to landfills whereas 5.9% of the waste was converted to energy.
The company aims to reduce its plastic footprint by 50% over a 2019 base year by 2030. It also aims to have 75% of the material in its products be biodegradable, recovered, or recycled. By 2025, the company wants 100% of its packaging to be reusable, recyclable, or compostable.
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