The Baby Care Segment in China registered a Market volume of 1,091.82 million units in 2025
The indicator recorded a historical growth (CAGR) of 4.30% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Market volume of Baby Care Segment in China, 2018 - 2025 ( Million Units)
Baby Care segment in China
The baby personal care market consists of the retail sale of baby toiletries and diapers. The baby toiletries segment consists of liquid and solid-based bathing products, lotions, oils, powders, shampoos, and wipes (baby toiletries). The diapers segment consists of baby, cloth, and training.
The Chinese baby personal care market experienced strong growth during the review period. Market growth is expected to decelerate over the forecast period. Strong economic conditions and improving standards of living encouraged consumers to spend more on premium baby personal care products. Thus, manufacturers are focusing on new product launches and new product developments to attract a larger customer base. However, the declining birth rate in China is expected to hinder market growth over the forecast period.
Category segmentation
The Baby Care market is categorized into two major segments – Diapers and Baby Toiletries. Diapers is the largest segment of the baby personal care market in China.
Competitive landscape
The Chinese baby personal care market is concentrated, with the top four players, Procter & Gamble, Kimberly-Clark, Kao Corporation, and Unicharm, accounting for the majority of the share in the market. Notably, the top two leading players, are Procter & Gamble and Kimberly-Clark. Differentiation in this market is relatively limited, although innovation in terms of packaging, branding, and product are a distinct way in which the large incumbents in this market fight for market share. For example, Pampers, owned by Procter & Gamble, offer a wide range of baby diapers and pants. These include brands such as swaddlers sensitive and swaddlers overnights for different age groups.
Market distribution
Drug stores & Pharmacies form the leading distribution channel in the Chinese baby personal care market.
Who are the leading players?
Procter & Gamble Co (P&G) manufactures, markets, and sells various beauty, health, fabric, home, baby, feminine, family, and personal care products. The company's products include conditioners, shampoo, male and female blades and razors, toothbrushes, toothpaste, dish-washing liquids, detergents, surface cleaners and air fresheners.
Kimberly-Clark Corp (Kimberly-Clark) manufactures and markets paper-based consumer products. The company’s products portfolio comprises disposable diapers, baby wipes, paper towels, facial and bathroom tissues, napkins, training and youth pants, and swim pants. It also offers apparel, soaps, sanitizers, and feminine and incontinence care products. Kimberly-Clark markets its products under Kleenex, Scott, Huggies, Little Swimmers, U by Kotex, Pull-Ups, Kotex, KleenGuard, Scottex, Viva, Intimus, Little Swimmers, and WypAll brand names.
Unicharm Corp (Unicharm) is a provider of personal health care products. It manufactures and sells feminine care products, health care products, household products, nursing care products, masks, baby care products and pet care products. The company’s pet care products include dog food, cat food, pet sheets and pet toiletries, food packaging materials and sheet cleaners. Unicharm offers these products under various brand names such as Unicharm, Mamy Poko, Center-In, SOFY, Certainty, Lifree, Cho-kaiteki, Wave, Manner, Deo Toilet, Grand Deli, Silver Spoon, Fitti, PetPet, Neko Genki, Aiken Genki, Gaines, BabyLove, Bobby and Moony. It has manufacturing and research and development units in Japan. Unicharm is headquartered in Tokyo, Japan.
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