The Confectionery Segment in Japan registered a Market volume of 391.61 million kilograms in 2025
The indicator recorded a historical decline (CAGR) of 0.23% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to decline at a CAGR of...
Market volume of Confectionery products in Japan recorded an YoY growth in 2021
Market volume of Confectionery products in Japan recorded a YoY growth in 2019, followed by a decline in 2020, and a growth in 2021.
Rising health consciousness among consumers towards healthy snacks or any other healthier alternatives is affecting market growth. Therefore, manufacturers are promoting the benefits of cocoa to attract more consumers. Moreover, manufacturers should focus on the demand for sugar free chocolates and chocolates combined with nuts and berries, which are considered healthy, to support market growth in the forecast period.
Confectionery covers all chocolate-based products, all bubble and chewing gum, sugar-based confectionery items including hard boiled sweets, mints, caramels & toffees, gums and jellies, marshmallows, fudges and medicated throat lozenges
Five forces analysis
The confectionery market will be analyzed taking manufacturers of chocolates, gum and sugar confectionery as players. The key buyers will be taken as retailers, and cocoa farmers and other raw material producers as the key suppliers.
The Japanese confectionery market experienced weak growth during 2015-2019. Players in this market are often quite diversified, but generally tend to depend heavily on the food and beverage market. This, and the low cost of switching for end consumers, drives rivalry, although the latter can be mitigated to some extent by strong branding. Overall, the degree of rivalry in this market is assessed to be moderate.
Buyers in the confectionery market range from small independent retailers to large, often multinational supermarket and hypermarket chains. With extensive distribution infrastructure and financial muscle, larger buyers are able to exert a strong degree of power; in turn, due to the high importance of branding in the market, these buyers are heavily influenced by consumer demand.
Market trends
Hypermarkets & Supermarkets is the leading channel for distribution of confectionery products in the country. Flexible packaging was the most commonly used pack material in Japanese confectionery sector. Lotte Co Ltd, Morinaga & Co Ltd, and Meiji Holdings Co Ltd are the leading players in the Japanese confectionery sector.
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