The Confectionery Segment in United States of America registered a Market volume of 2,656.25 million kilograms in 2025
The indicator recorded a historical decline (CAGR) of 0.40% between 2022 to 2025, and is expected to decline by...
GlobalData projects the indicator to grow at a CAGR of...
Market volume of Confectionery products in the US recorded an YoY growth in 2021
The US confectionery market recorded moderate growth during the 2018-2021. The Covid-19 outbreak has dampened expectations for the market's performance. Rising demand for US candies supported profitability. However, the confectionery market is facing stiff competition from the expanding healthy snacks market.
Rising obesity in the US is compelling consumers to switch to healthy alternatives. Therefore, manufacturers should meet the demand for healthy chocolates that are either sugar free or low in sugar to maintain profits. However, it is expected that premium chocolate and small packs that can be consumed on-the-go are some of the areas which will continue to help market growth.
Five forces analysis
The confectionery market will be analyzed taking manufacturers of chocolates, gum and sugar confectionery as players. The key buyers will be taken as retailers, and cocoa farmers and other raw material producers as the key suppliers.
The US confectionery market recorded moderate growth during 2015–2019. Players in this market are often quite diversified, but generally tend to depend heavily on the food and beverage market. This, and the low cost of switching for end consumers, drives rivalry, although the latter can be mitigated to some extent by strong branding. Overall, the degree of rivalry in this market is assessed to be moderate.
Buyers in the confectionery market range from small independent retailers to large, often multinational supermarket and hypermarket chains. With extensive distribution infrastructure and financial muscle, larger buyers are able to exert a strong degree of power; in turn, due to the high importance of branding in the market, these buyers are heavily influenced by consumer demand.
Competitive landscape
The US confectionery market has experienced moderate value growth and weak growth in recent years. Hershey was the leading player in value terms during 2015–2019. Furthermore, Mars and Ferrero also have a strong presence, accounting for the second and third largest value shares, respectively, in 2019.
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