The Diapers Segment in China registered a Market volume of 602.05 million units in 2025
The indicator recorded a historical growth (CAGR) of 4.48% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Baby personal care segment in China
The baby personal care market consists of the retail sale of baby toiletries and diapers. The baby toiletries segment consists of liquid and solid based bathing products, lotions, oils, powders, shampoos and wipes (baby toiletries). The diapers segment consists of baby, cloth and training.
Market analysis of baby personal care segment in China
The Chinese baby personal care market experienced strong growth during the review period (2015–2019). Market growth is expected to decelerate over the forecast period (2019–2024). Strong economic conditions and improving standards of living encouraged consumers to spend more on premium baby personal care products. Thus, manufacturers are focusing on new product launches and new product developments to attract a larger customer base. However, the declining birth rate in China is expected to hinder market growth over the forecast period.
Who are the leading players in the Chinese baby personal care market?
Procter & Gamble is the leading player in the Chinese baby personal care market, accounting for a significant percentage of the market's value in 2019 and is expected to retain its leading position in the coming years. The company has a presence in both the diapers and baby toiletries segments. Kimberly-Clark is the second leading player in the Chinese baby personal care market in 2019. The company has a presence in the diapers segment. Kao is the third leading player in the Chinese baby personal care market in 2019. The company has a presence in the diapers segment.
What are the most popular brands in the market?
Pampers, which is owned by Procter & Gamble, is the most popular brand in the Chinese baby personal care market. Furthermore, Huggies (owned by Kimberly-Clark) and Merries (owned by Kao) are also top brands.
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