The Diapers Segment in United Kingdom registered a Market volume of 105.31 million units in 2025
The indicator recorded a historical growth (CAGR) of 1.96% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
United Kingdom baby personal care segment overview
The baby personal care market consists of the retail sale of baby toiletries and diapers. The baby toiletries segment consists of liquid and solid based bathing products, lotions, oils, powders, shampoos and wipes (baby toiletries). The diapers segment consists of baby, cloth and training.
Impact of COVID-19 on diapers segment in the UK
The UK baby personal care market experienced negative growth during the review period (2015–2019). Market growth is expected to further decline at a slower pace over the forecast period (2019–2024). Unstable economic conditions and the declining fertility rate are affecting the market growth in the UK. Moreover, uncertainty related to government rules and regulations arising after ‘Brexit’ is a matter of concern for manufacturers. However, the growing health and wellness trend among consumers has created some demand for organic and natural baby products.
Who are the leading players in the UK baby personal care market?
Procter & Gamble is the leading player in the UK baby personal care market. The company has a presence in both the diapers and baby toiletries segments.
Johnson & Johnson is the second largest player in the UK baby personal care market. The company has a presence in the baby toiletries segment. Kimberly-Clark is the third leading player in the US baby personal care market. The company has a presence in both the diapers and baby toiletries segments.
Procter & Gamble UK
Procter & Gamble UK (P&G UK) a subsidiary of The Procter & Gamble Company is a manufacturer of consumer packaged goods. The company offers beauty care; baby, feminine and family care; fabric and home care; and health and grooming products. Its beauty products include conditioner, antiperspirant and deodorant, shampoo, styling aids, personal cleansing and skin care products. P&G UK’s baby, feminine and family care products comprise diapers and pants, baby wipes, adult incontinence, feminine care, paper towels, tissues, and toilet paper. The company markets its products under the brands of Olay, Oral- B, Pantene, Head and Shoulders, Gillette, Old Spice, Wash & Go, Braun, Crest, Lacoste Fragrances, BOSS Orange Fragrances, Always, Ace, Fairy, Fusion, Bold, AmbiPur, Ariel, Clearblue, and Flash, among others. It retails products in different parts of the UK. P&G UK is headquartered in Weybridge, the UK.
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