The Fish Segment in China registered a Market volume of 0.07 million units in 2025
The indicator recorded a historical growth (CAGR) of 13% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
The market volume of fish market in China recorded a low-single digit YoY growth in 2021
The Chinese fish market experienced a strong growth during 2018-2021. Strong economic conditions and improvement in standard of living, encouraged consumers to spend on premium seafood products. Hypermarkets & Supermarkets form the leading distribution channel in the Chinese fish & seafood market.
The fish market consists of the retail sale of ambient fish, frozen fish, fresh fish, chilled raw packaged fish – processed, chilled raw packaged fish - whole cuts and dried fish. Market volume is defined as the total number of transactions.
Five forces analysis
The fish & seafood market will be analyzed taking food processing companies as players. The key buyers will be taken as wholesalers, food brokers, food processors, retailers, and caterers of fish & seafood, and fisheries and fish farmers, producers of packaging and other raw materials as the key suppliers.
High fixed costs work to drive up rivalry. Despite this, strong market growth during 2015-2019 has served to alleviate this somewhat.
Hypermarkets and supermarkets are the main distribution channel in the Chinese fish & seafood market. Though retailers are unlikely to be swayed by brand loyalty, they are compelled to stock brands preferred by consumers. Buyer power in this market is driven up by low switching costs.
Competitive landscape
The Chinese fish and seafood market has experienced strong value growth and moderate volume growth in recent years. Zhejiang Zhenglong Food Company is the leading player in the sector in value terms, while Shishi Huabao Ming Xiang Food Company and China Agri-Industries Holdings Limited (COFCO) accounted for the second and third largest value shares, respectively, in 2019. Moreover, Zhejiang Zhenglong Food Company witnessed the highest increase in value share during 2015–2019.
Top brands
Zhenglong (owned by Zhejiang Zhenglong Food Company) is the most popular brand in the Chinese fish and seafood market. Furthermore, Ming Xiang (owned by Shishi Huabao Ming Xiang Food Company) and Ma Ling (owned by China Agri-Industries Holdings Limited (COFCO)) are also top brands in the same year.
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