The Fish Segment in Japan registered a Market volume of 11.89 million units in 2025
The indicator recorded a historical growth (CAGR) of 0.10% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
The market volume of Fish market in Japan recorded a low-single digit YoY decline in 2021
The Japanese fish market experienced a continuous decline during 2018-2021. Despite Japan is the third largest economy in the consumption of fish and seafood in the world, unstable economic conditions along with unsustainable procurement of seafood influencing the fish & seafood market. Additionally, other factors such as climatic changes and overfishing are also impacting the market growth.
The fish market consists of the retail sale of ambient fish, frozen fish, fresh fish, chilled raw packaged fish – processed, chilled raw packaged fish - whole cuts and dried fish. Market volume is defined as the total number of transactions.
Five forces analysis
The fish & seafood market will be analyzed taking food processing companies as players. The key buyers will be taken as wholesalers, food brokers, food processors, retailers, and caterers of fish & seafood, and fisheries and fish farmers, producers of packaging and other raw materials as the key suppliers.
Hypermarkets and supermarkets are the main distribution channel in the Japanese fish & seafood market. Though retailers are unlikely to be swayed by brand loyalty, they are compelled to stock brands preferred by consumers. Buyer power in this market is driven up by low switching costs.
Leading companies must maintain product quality if they are to maintain their brand equity in the long term. However, the lack of differentiation in commodity inputs weakens supplier power.
Competitive landscape
The Japanese fish and seafood market has experienced weak value growth and a decline in volume in recent years. Hagoromo Foods Corporation is the leading player in the sector in value terms, while Nippon Suisan Kaisha and Maruha Nichiro Corporation accounted for the second and third largest value shares, respectively, in 2019. Moreover, Nippon Suisan Kaisha witnessed the highest increase in value share during 2015–2019.
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