The Fish Segment in United States of America registered a Market volume of 11.44 million units in 2025
The indicator recorded a historical growth (CAGR) of 0.40% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
The market volume of Fish market in the US recorded a single digit YoY growth in 2021
The fish market in the US experienced a significant growth during 2018-2021.
According to the Centre for Disease Control and Prevention, obesity levels in the US are at an alarming stage. Thus, consumers are becoming health conscious and slowly shifting their preferences from meat to fish products.
The fish market consists of the retail sale of ambient fish, frozen fish, fresh fish, chilled raw packaged fish – processed, chilled raw packaged fish - whole cuts and dried fish. Market volume is defined as the total number of transactions.
Five forces analysis
The fish & seafood market will be analyzed taking food processing companies as players. The key buyers will be taken as wholesalers, food brokers, food processors, retailers, and caterers of fish & seafood, and fisheries and fish farmers, producers of packaging and other raw materials as the key suppliers.
Hypermarkets and supermarkets are the main distribution channel in the US fish & seafood market. Though retailers are unlikely to be swayed by brand loyalty, they are compelled to stock brands preferred by consumers. Buyer power in this market is driven up by low switching costs.
Competitive landscape
The US fish and seafood market has experienced weak value and volume growth in recent years. Bumble Bee is the leading player in the sector in value terms, while Dongwon F&B and Ocean Beauty Seafoods accounted for the second and third largest value shares, respectively, in 2019. Moreover, Bumble Bee witnessed the highest increase in value share during 2015–2019.
Popular brands
Bumble Bee (owned by Bumble Bee Foods) is the most popular brand in the US fish and seafood market in 2019. Furthermore, Star Kist (owned by Dongwon F&B) and Chicken of The Sea (owned by Thai Union Group) are also top brands in the same year.
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