The Global Soft Drinks Segment registered a Market volume of 995,580.40 million litres in 2024
The indicator recorded a historical growth (CAGR) of 3.69% between 2021 to 2024, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
The market volume global soft drinks market recorded a single digit YoY growth in 2021
The market volume global soft drinks market registered moderate growth during 2018-2019, followed by a sharp decline in 2020, and a growth in 2021.
The rise in urbanization and high population growth in Asia-Pacific is contributing to the growth of the soft drinks market in the region. Asia-Pacific accounted for healthy growth in the global value in 2019. Moreover, rising trends such as sugar free drinks, increased demand for healthy drinks, and strict government regulation to curb the use of sugar in all soft drinks, encouraged manufacturers to launch healthy beverages.
Five forces analysis
The soft drinks market will be analyzed taking manufacturers of soft drinks as players. The key buyers will be taken as distributors and retailers of soft drinks, and producers of packaging, soft drinks ingredients and other raw materials as the key suppliers.
Convenience stores are the main distribution channel in the global soft drink market. On-trade outlets are also significant. Retailers are unlikely to be swayed by brand loyalty, but they will have to stock brands preferred by consumers. Buyer power in this market is driven up by low switching costs.
The threat of new entrants is moderate due to fair capital investments and the presence of well-established brands. It can be possible for a new entrant to achieve small-scale success stressing a unique production method or nutritional benefits.
Competitive landscape
The global soft drinks market has experienced moderate value and volume growth in recent years. Coca-Cola is the leading player in the sector in value terms, while PepsiCo and Nestle accounted for second and third largest value shares, respectively, in 2019. Moreover, Coca-Cola was the leading brand in 2019.
Coca-Cola, which is owned by Coca-Cola, is the most valuable brand in the global soft drinks market in 2019. Furthermore, Pepsi-Cola (owned by PepsiCo), and Sprite (also owned by Coca-Cola) are also top brands in the market in the same year.
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