The Soap Segment in China registered a Market volume of 390.28 million units in 2025
The indicator recorded a historical growth (CAGR) of 1.30% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Market volume of Soap market in China recorded a single-digit YoY growth in 2021
Market volume of Soap market in China recorded a significant growth between 2018-2021. Soap sales had the highest value in the Chinese personal hygiene market in 2020.
The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, and soap. Soap includes both bar soap and liquid soaps. Market volume is defined as the total number of transactions.
Five forces analysis
The personal hygiene market will be analyzed taking manufacturers of personal hygiene products as players. The key buyers will be taken as retailers of personal hygiene products such as supermarkets and convenience stores, and suppliers of packaging and raw materials such as surfactants, biofuels (e.g. palm oil), and aluminum salts as the key suppliers.
The market is well developed with many players selling similar products. In terms of rivalry, players in the personal hygiene market face high operating and exit costs; however, it is tempered by a high degree of product and geographical diversification.
Switching costs for buyers in the market are low. As such, major market players have established strong brands that retailers are compelled to stock in order to meet customers' demands. Though buyers in this market tend to be large and possess a high degree of buyer power, large manufacturers can mitigate this through the development of strong brand identities, among other methods.
Competitive landscape
The Chinese personal hygiene market has experienced a strong value growth and moderate volume growth in recent years. Procter & Gamble is the leading player in the sector in value terms, while Unilever and Shanghai Jahwa United Company Ltd accounted for second and third largest value shares, respectively, in 2020.
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