The Soft Drinks Segment in Japan registered a Market volume of 23,789.95 million litres in 2025
The indicator recorded a historical growth (CAGR) of 0.86% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to decline at a CAGR of...
The market volume of the soft drinks market in Japan recorded a single-digit YoY growth in 2021
The Japanese soft drinks market registered weak growth during 2015-2019, followed by a sharp YoY decline in 2020, and a significant YoY growth in 2021.
Changing consumer preferences from sugary drinks to healthier drinks affected the growth of soft drinks market in the review period. Furthermore, unstable economic conditions also impacted the growth of soft drinks market. On the other hand, this trend created an opportunity for manufacturers to launch healthier drinks with organic ingredients, to attract a new customer base
The soft drinks market consists of the retail sale of carbonates, squash/syrups, nectars, energy drinks, juice, packaged water, sports drinks, iced/RTD tea drinks, flavored water, still drinks, enhanced water, fruit powders, bulk/HOD water, and iced/RTD coffee drinks.
Five forces analysis
The soft drinks market will be analyzed taking manufacturers of soft drinks as players. The key buyers will be taken as distributors and retailers of soft drinks, and producers of packaging, soft drinks ingredients and other raw materials as the key suppliers.
Hypermarkets & Supermarkets are the main distribution channel in the Japanese soft drink market. Convenience Stores and Vending Machines are also significant. Retailers are unlikely to be swayed by brand loyalty, but they will have to stock brands preferred by consumers. Buyer power in this market is driven up by low switching costs.
The threat of new entrants is moderate due to fair capital investments and the presence of well-established brands. It can be possible for a new entrant to achieve small-scale success stressing a unique production method or nutritional benefits.
Competitive landscape
The Japanese soft drinks market has experienced weak value and volume growth in recent years. Coca-Cola is the leading player in the sector in value terms, while Suntory Holdings and Asahi Group accounted for second and third largest value shares, respectively, in 2019. Moreover, Oi Ocha (owned by Ito En) was the most valuable brand in 2019.
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