The Soft Drinks Segment in United States of America registered a Market volume of 138,312.77 million litres in 2025
The indicator recorded a historical growth (CAGR) of 0.10% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
The market volume of the soft drinks market in the US recorded a single-digit YoY growth in 2021
The soft drinks market in the US registered significant growth during 2018-2021.
Rising consumer purchasing power and positive economic condition resulted in moderate growth in the review period. According to the Centers for Disease Control and Prevention, US obesity levels are increasing at an alarming rate. Thus, consumers are becoming health conscious and limiting the sugar consumption. However, the US soft drinks market accounted for a significant share of the global soft drinks market value in 2019.
The soft drinks market consists of the retail sale of carbonates, squash/syrups, nectars, energy drinks, juice, packaged water, sports drinks, iced/RTD tea drinks, flavored water, still drinks, enhanced water, fruit powders, bulk/HOD water, and iced/RTD coffee drinks.
Five forces analysis
The soft drinks market will be analyzed taking manufacturers of soft drinks as players. The key buyers will be taken as distributors and retailers of soft drinks, and producers of packaging, soft drinks ingredients and other raw materials as the key suppliers.
Hypermarkets & Supermarkets are the main distribution channel in the US soft drink market. On-trade outlets are also significant. Retailers are unlikely to be swayed by brand loyalty, but they will have to stock brands preferred by consumers. Buyer power in this market is driven up by low switching costs.
The threat of new entrants is moderate due to fair capital investments and the presence of well-established brands. It can be possible for a new entrant to achieve small-scale success stressing a unique production method or nutritional benefits.
Competitive landscape
The US soft drinks market has experienced moderate value growth and weak volume growth in recent years. Coca-Cola is the leading player in the sector in value terms, while PepsiCo and Keurig Dr Pepper accounted for second and third largest value shares, respectively, in 2019. Moreover, Coca-Cola was also the leading brand in 2019.
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