The Wines Segment in China registered a Market volume of 2,362.86 million litres in 2025
The indicator recorded a historical decline (CAGR) of 1.28% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Wines market in China recorded a YoY growth in 2020
The volume share of China in the global wine sector is expected to increase between 2020 and 2025. However, the country’s share at regional level is expected to remain constant by 2025 as in 2020.
Per capita consumption (PCC) of wine in China increased between 2015 and 2020, which was higher than the regional level but lower when compared to the global level. Furthermore, per capita consumption of wine in China is expected to increase by 2025.
Per capita expenditure (PCE) of wine in China increased between 2015 and 2020, which was higher than the regional level but lower when compared to the global level. Furthermore, per capita expenditure of wine in China is expected to increase by 2025.
The Chinese wine sector grew between 2015 and 2020, registering a low-double-digit CAGR. The sector is expected grow at a mid-single digit CAGR during 2020–2025. In volume terms, the sector grew at a mid-single digit CAGR between 2015 and 2020. The sector is expected to grow at a low-single digit CAGR during 2020–2025.
Wine market fragmentation in China
The wine market will be analyzed taking winemakers as players. The key buyers will be taken as wine retailers and ontrade businesses, and independent vineyards and other necessary materials producers, e.g. bottlers, as the key suppliers
The Chinese wine market is relatively fragmented, with numerous local and international players. It is rare for winemakers to integrate forward into on-trade or retail businesses. This means that winemakers can experience strong buyer power in markets where a concentrated food and beverages retail industry exists. Backward integration from producers is more common, with most winemakers owning or leasing vineyards, although large companies often need to source grapes from third-party growers. The ease of market entry for new players is affected by the government regulation of wine and other alcoholic beverages markets, which is stringent in many countries. Furthermore, wine is vulnerable to the threat from its substitutes, such as spirits and beer, due to low switching costs and various consumption patterns in different geographies. The degree of rivalry is assessed to be moderate in this market.
In the Chinese wine market, on-trade sales in bars and restaurants accounted for a mid-double-digit share of the market's volume in 2019, and supermarkets were less significant. With a fragmented on-trade competitive landscape, this tends to decrease buyer power. Switching costs for buyers are not particularly high, which increases buyer power in all markets.
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