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Nestlé to acquire Seattle's Best Coffee from Starbucks

Industry: Food
Current: Company Performance

Nestlé plans to acquire Seattle's Best Coffee from Starbucks, with which it formed the Global Coffee Alliance in 2018
Through this transaction, the Global Coffee Alliance will be able to concentrate on its core competencies and become stronger
As a result of the Global Coffee Alliance, Starbucks capsules for proprietary Nespresso machines and Nescafé Dolce Gusto machines have been quickly introduced in new regions

Global Coffee Alliance Becomes Stronger

On October 19, 2022, Starbucks revealed its intention to transfer ownership of Seattle's Best Coffee to Nestlé with which it formed the Global Coffee Alliance in 2018. By allowing both companies to concentrate on their core competencies, this transaction will help the Global Coffee Alliance become stronger. There was no significant change in the number of deals made by Starbucks in 2022 in comparison to those in 2021, according to GlobalData.

Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary systems, whole bean coffee, roast and ground coffee, and other premium coffee goods have been swiftly offered to new regions since Nestlé and Starbucks established the Global Coffee Alliance in 2018. Under the Global Coffee Alliance, Nestlé sells Starbucks consumer goods and restaurant beverages in more than 80 territories outside Starbucks retail locations. The total revenue increased significantly in 2022 in comparison to that in 2021, according to GlobalData.

Nestlé's leadership position in the international coffee market has been confirmed by its relationship with Starbucks. By giving customers more options for their daily coffee through the well-known Best Coffee brand, Nestle will maintain its position as the industry leader in coffee.

Starbucks and Nestlé will continue to collaborate through the Global Coffee Alliance to create cutting-edge products and go-to-market plans to broaden the brand's appeal and enhance its distinctive experience both locally and internationally.

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