Diversity, equity, and inclusivity (DEI) in an organization help bring unique perspectives and ideas to create more innovative, productive, and resilient enterprises. It also contributes to equality of opportunity and treatment in the workplace at all stages of the employment relationship, including recruitment, retention, promotion, remuneration, and access to training and skills development.
The gender gap in organizations has narrowed over the past three decades, giving easier labour mobility worldwide. There has also been increasing global awareness regarding the right to a dignified and respectful workplace irrespective of the sexual orientation and ethnicity of the employees, which promotes an open and inclusive workplace. However, labour market disruption due to the COVID-19 has had devastating consequences globally. According to International Labour Organization (ILO), women’s employment declined by 5% globally in 2020 compared with around 4% for men.
DEI is critical to the business performance of the consumer sector, which encompasses retailers and consumer-packaged goods manufacturers, since consumers want to buy goods that reflect their values, wants, and needs. Consumers are expecting more from brands than ever before, and retailers must honor DEI. Understanding the brand, setting DEI commitments from the top, delivering on the commitments, recruiting from diverse pools, and creating a supportive environment can all contribute to DEI.
Nike Inc (Nike) designs, markets, and distributes athletic footwear, apparel, equipment, and accessories for men, women, and children. The company markets its products under various brands including Nike, Jordan, and Converse. Nike sells these products through company-owned retail stores, e-commerce portals, independent distributors, licensees, and sales representatives located worldwide. In 2021, the company reported 50.4% women participation in the workforce, an increase of 0.2 percentage points over 2020. The representation of women in leadership increased to 43% by 3.7 percentage points over 2020.
In 2021, the representation of Asian employees of Nike in the US workforce was 15% which increased by 1 percentage point from 2020. Black or African American and Hispanic or Latino employees represented 6% and 7% of the US workforce, respectively.
Nike has set a 2025 target of 50% representation of women in the global corporate workforce and 45% in leadership positions. The company also aims at 35% representation of racial and ethnic minorities in the US corporate workforce by 2025.
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