The Per capita consumption of Beer segment in Germany reached 92.67 Litres in 2022
The indicator recorded a historical decline (CAGR) of 1.69% between 2019 to 2022, and is expected to grow by...
GlobalData projects the indicator to decline at a CAGR of...
Beer and cider segment in Germany
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider and seasonal cider.
Impact of COVID-19 on beer and cider segment in Germany
The German beer & cider market registered a negative growth during the period. The growth of the market is expected to remain similar over the forecast period. Change in consumer preferences and interests due to rise of health-consciousness among consumers largely impacted the growth of the German beer & cider market in the review period. Moreover, to maintain healthy lifestyles, consumers are shifting their preferences to non-alcoholic beers and other carbonate drinks.
Who are the leading players in the German beer & cider market?
Germany based multinational Radeberger Gruppe is the leading player in the German beer & cider market, accounting for a significant percentage of the market volume in 2019 and is expected to retain its lead position in the coming years. Belgium based multinational A-BInBev is the second leading player in the German beer & cider market, accounting for a good percentage of the market volume in 2019. German based multinational Bitburger Gruppe is the third leading player in the German beer & cider market, accounting for a fair percentage of the market volume in 2019.
What are the most popular brands in the market?
Krombacher Pils, which is owned by Krombacher Brauerei, is the most popular brand in the German beer & cider market. Furthermore, Bitburger Pils (owned by Bitburger Gruppe) and Veltins Pils (owned by C & A Veltins) are also top brands of the sector.
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