The Per capita consumption of Beer segment in Norway reached 55.90 Litres in 2022
The indicator recorded a historical growth (CAGR) of 5.28% between 2019 to 2022, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Beer segment in Norway
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The Norwegian beer market saw a weak rate of value growth through the recent years. Over the forecast period, this growth is expected to accelerate; a moderate rate of value growth is anticipated through the forecast period. The standard lager segment was the market's most lucrative, accounting for the greatest number of sales in the Norwegian market.
Category segmentation
The Beer market is categorized into five major segments – Standard lager, Premium lager, Low/no alcohol, Ales, stouts & bitters, and Specialty beer. Standard lager is the largest segment of the beer market in Norway.
Competitive landscape
The beer market in Norway is consolidated, with the top four players controlling the majority stake of the market. Some large beer producers have begun to employ brand management strategies in order to ensure their brand is identifiable to the public. This is especially important because purchasers have a wide variety of beers to choose from and incur only low switching costs when changing brands. Major players may offer premium beers, but much of their business involves mass-market products; this means large breweries are required, and therefore that players in this market endure high fixed costs. At the same time, beer prices are subject to heavy downward pressure by large chain retailers, which are often able to exert strong bargaining power.
Market distribution
Supermarkets/hypermarkets form the leading distribution channel in the Norwegian beer market.
Who are the leading players?
AB InBev is engaged in the production, distribution, and sale of beer and soft drinks. The company has operations in various countries across the world. The company offers a portfolio of a wide variety of brands, including global flagship brands Budweiser, Stella Artois and Beck's and multi-country brands Leffe and Hoegaarden. In addition, the company offers local brands including Bud Light, Michelob Ultra, Skol, Brahma, Antarctica, Quilmes, Jupiler, Hasseroder, Klinskoye, Sibirskaya Korona, Chernigivske, Harbin and Sedrin. The company also produces and distributes soft drinks, particularly in Latin America. AB InBev operates through seven business segments: North America, Latin America North, Western Europe, Latin America South, Asia Pacific, Central and Eastern Europe, and global export and holding companies.
Carlsberg is one of the leading brewing companies in the world. It is engaged in the production, marketing, and sale of beer under more than 500 brands. Carlsberg's beer range comprises pilsner, strong pilsner, non-alcoholic beer, seasonal brews, wheat beer, ale, stout, Vienna, Munich, Blonde Ale, light pilsner, bock, and barley wine. The brand portfolio includes well-known international premium brands such as Carlsberg, Tuborg, Baltika, and Kronenbourg 1664, and strong local brands such as Ringnes (sold in Norway), Feldschlosschen (Switzerland), Lav (Serbia), and Wusu (Western China).
Hansa Borg Bryggerier AS
Hansa Borg Bryggerier is a Norway-based brewery engaged in the production of beers. The company is a subsidiary of Hansa Borg Holding. Royal Unibrew and Spendrup Invest AB are co-owners of the Norwegian brewery business, Hansa Borg Bryggerier. The company has its production facilities in Bergen, Kristiansand, Sarpsborg, and Olden. Apart from the brewery business, the company is also engaged in the production of soda. It also operates a modern bottling plant for natural mineral water.
Switzerland
United States of America
France
Netherlands
United States of America
China
China
South Korea
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