The Per capita consumption of Beer segment in Portugal reached 58.59 Litres in 2022
The indicator recorded a historical growth (CAGR) of 1.84% between 2019 to 2022, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Beer segment in Portugal
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The Portuguese beer market saw a weak rate of value decline in recent years. Over the forecast period, this decline is expected to slow, while still being assessed as weak overall. The standard lager segment was the market's most lucrative, accounting for the greatest number of sales in the Portuguese market.
Category segmentation
The Beer market is categorized into five major segments – Standard lager, Premium lager, Low/no alcohol, Ales, stouts & bitters, and Specialty beer. Standard lager is the largest segment of the beer market in Portugal.
Competitive landscape
The beer market in Portugal is consolidated, with the top three players controlling the majority stake of the market. Some large beer producers have begun to employ brand management strategies in order to ensure their brand is identifiable to the public. This is especially important because purchasers have a wide variety of beers to choose from and incur only low switching costs when changing brands. Major players may offer premium beers, but much of their business involves mass-market products; this means large breweries are required, and therefore that players in this market endure high fixed costs. At the same time, beer prices are subject to heavy downward pressure by large chain retailers, which are often able to exert strong bargaining power.
Market distribution
On-trade forms the leading distribution channel in the Portuguese beer market.
Who are the leading players?
Heineken is a large brewing company, with a wide international presence through a global network of distributors and breweries. The company owns, markets, and sells a large variety of beers including international premiums, regional, local, and specialty beers. Its principal brands are Heineken, Amstel, Anchor, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Tecate, Tiger, Zlaty Bazant, and Zywiec. Additionally, the company markets several brands through joint ventures, which include Cristal and Kingfisher. In addition to its global beer portfolio, Heineken is a large global player in the cider market, with brands such as Strongbow Gold and Bulmer's.
Carlsberg is one of the leading brewing companies in the world. It is engaged in the production, marketing, and sale of beer under more than 500 brands. Carlsberg's beer range comprises pilsner, strong pilsner, non-alcoholic beer, seasonal brews, wheat beer, ale, stout, Vienna, Munich, Blonde Ale, light pilsner, bock, and barley wine. The brand portfolio includes well-known international premium brands such as Carlsberg, Tuborg, Baltika, and Kronenbourg 1664, and strong local brands such as Ringnes (sold in Norway), Feldschlosschen (Switzerland), Lav (Serbia), and Wusu (Western China).
Sumol+compal, S.A
Sumol+Compal is engaged in the production and marketing of soft drinks, fruit juices, tomato-based products, and prepared canned vegetables under its own and franchised brands. It also offers bottled water and beer under the brand names TAGUS, Serra da Estrela Mineral Water and Frize. The company operates four factories in Portugal: Almeirim, Gouveia, Pombal and Vila Flor.
Switzerland
United States of America
France
Netherlands
United States of America
China
China
South Korea
China
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