The Per capita consumption of Beer segment in Spain reached 96.52 Litres in 2022
The indicator recorded a historical growth (CAGR) of 2.17% between 2019 to 2022, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Beer segment in Spain
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The Spanish beer & cider market registered moderate growth during the review period (2015-2019). The growth of the market is expected to decelerate over the forecast period (2019-2024). Unfavorable weather conditions and economic downturn are primarily affecting the growth of the beer & cider market of the country in the review period. However, improved consumer spending power on non-essential products such as beer is supporting the market growth. Moreover, the rising demand for flavored beer and craft beer is boosting the growth of this market.
Category segmentation
The Beer market is categorized into two major segments – Beer and Cider. Beer is the largest segment of the beer & cider market in Spain.
Competitive landscape
The Spanish beer & cider market has experienced moderate value growth and weak volume growth in recent years. Mahou-San Miguel is the leading player in the sector in volume terms, while Heineken and Damm accounted for the second and third largest volume shares, respectively, in 2019. Moreover, Mahou-San Miguel showed the highest increase in market share during 2015-2019.
Market distribution
On Trade form the leading distribution channel in the Spanish beer & cider market.
Who are the leading players?
Mahou SA
Mahou SA (Mahou) is a manufacturer and supplier of alcoholic and nonalcoholic beverages. The company’s alcoholic beverages include beer and beer with fruit juice. Mahou's nonalcoholic beverages comprise soft drinks, fruit juice, and lemon juice. The company markets its products under the brand names of Mahou Cinco Estrellas, Alhambra Especial, San Miguel Especial, Mahou Sin, Mahou Clasica, San Miguel 1516, Alhambra Premium Lager, Alhambra Sin, San Miguel Eco, Sierra Natura, Selecta, and Reina, among others. It has operations in various geographical regions including Spain, the UK, Italy, Chile, and India. Mahou is headquartered in Madrid, Spain.
Heineken Espana SA (Heineken Spain), a subsidiary of Heineken NV is a producer and distributor of alcoholic beverages. The company offers alcohol-free beer, classic lager blondes, beer light, and refreshing beer, among others. It serves the food and beverage sector. Heineken Spain markets products under various brands including Heineken, Cruzcampo, Amstel, Buckler, Kaliber, Cruzcampo, Shandy, Desperados, and Sol, among others. The company operates through factories located in Seville, Valencia, Madrid, and Jaen, Spain. It markets its products in different parts of the world. Heineken Spain is headquartered in Sevilla, Spain.
Damm SA
Damm SA (Damm) is a brewing company that manufactures and distributes alcoholic and non-alcoholic beverages. Its beer product portfolio includes lager beer, marzen bier beer, pilsen beer, alcohol-free beer, shandy, stout, extra strength beer, and soft beer. The company also provides bottled mineral water and fruit juices. Damm markets its products under the brand names Estrella Damm, Xibeca, Voll Damm, Free Damm Lemon, Damm Lemon, Bock-Damm, AK Damm, Keler, Estrella de Levante, Skol, Victoria, Estrella del Sur, Budweiser, Saaz, Fuente Liviana and Agua Veri. The company markets its products across the Americas, Africa, Asia, the Middle East, and Europe. Damm is headquartered in Barcelona, Spain.
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