The Per capita consumption of Beer segment in United States of America reached 66.76 Litres in 2022
The indicator recorded a historical decline (CAGR) of 1.05% between 2019 to 2022, and is expected to decline by...
GlobalData projects the indicator to decline at a CAGR of...
Beer segment in the United States
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The United States beer & cider market registered a weak growth during the review period (2015-2019). The growth of the market is expected to decelerate over the forecast period (2019-2024). Growing health consciousness among the US consumers impacted the sales of beer & cider in the country. Increasing health concerns in the country are also expected to influence further deceleration in the growth of the market. However, a rise in sales of non/low alcoholic drinks is estimated to affect the growth of the beer market in the future.
Category segmentation
The Beer market is categorized into two major segments – Beer and Cider. Beer is the largest segment of the beer & cider market in the United States.
Competitive landscape
The US beer & cider market has experienced weak value growth and negative volume growth in recent years. AB InBev is the leading player in the sector in volume terms, while Molson Coors Brewing Company and Constellation Brands accounted for the second and third largest volume shares, respectively, in 2019. Moreover, AB InBev showed the highest increase in market share during 2015-2019.
Some large beer and cider producers have begun to employ brand management strategies in order to ensure their brand is identifiable to the public. This is especially important because purchasers have a wide variety of beers to choose from and incur only low switching costs when changing brands. These factors tend to intensify rivalry.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the United States beer & cider market.
Who are the leading players?
AB InBev UK Ltd (AB InBev), a subsidiary of Anheuser-Busch InBev NVSA, is a manufacturer and distributor of alcoholic beverages. The company offers beer, ales, ciders, stouts, bitters, and lagers. The company markets alcoholic products under the brands of Budweiser, Corona, Stella Artois, and Beck’s, alongside Leffe, Bud Light, Skol, Brahma, Hoegaarden, Antarctica, Quilmes, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Hasseroder, and Jupiler. AB InBev serves pubs, clubs, bars, restaurants, hotels, and entertainment venues. The company sells its products through off-licenses, cash and carry outlets, wholesalers, and supermarkets. The company operates breweries in Luton, Magor, and Samlesbury, the UK. AB InBev is headquartered in London, Greater London, the UK.
Molson Coors Beverage Company (Molson Coors or ‘the company’) formerly Molson Coors Brewing Company, manufactures, markets, and sells beer and other malt beverages through its subsidiaries. The company offers its products under a diverse portfolio of owned and partner brands, including Carling, Coors Light, Miller Lite, Molson Canadian, and Staropramen, and also craft and specialty beers such as the Blue Moon Brewing Company brands, the Jacob Leinenkugel Brewing Company brands, Creemore Springs, Cobra and Doom Bar. It offers products through several breweries and has a presence in the US, Canada, Europe, Asia Pacific, the Americas, and Africa. The company is headquartered in Denver, Colorado, the US.
Constellation Brands New Zealand Ltd
Constellation Brands New Zealand Ltd (Constellation) a subsidiary of Constellation Brands Inc, is a consumer products manufacturing company that offers alcoholic and non-alcoholic beverages. The company produces and exports wines, beers, spirits, and alcoholic and non-alcoholic beverages, among others. It markets and sells its products through its brands and distributors. Constellation also sells its products to independent retailers, restaurants, hotels, and supermarkets. The company operates wineries in Marlborough, Huapai, and Hawke's Bay, New Zealand. It operates through its laboratories, vineyards, and supply chain management facilities. Constellation is headquartered in Auckland, New Zealand.
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