The Per capita expenditure on Beer segment in Estonia reached USD 280.69 in 2025
The indicator recorded a historical growth (CAGR) of 6.21% between 2022 to 2025, and is expected to decline by...
GlobalData projects the indicator to decline at a CAGR of...
Per capita expenditure of Beer segment in Estonia recorded a double-digit YoY growth in 2020
The per capita expenditure of beer in Estonia grew significantly between 2017-2020, a double-digit YoY growth in 2020.
Growing economy and rising disposable income
Estonia recorded strong annual GDP growth in 2019, underpinned by strong manufacturing, scientific, professional and technical activities. Unemployment in the country fell and wages rose, which in turn boosted consumer spending. A steady rise in incomes and household consumption rates in recent years encouraged consumers to spend more on beer and cider in 2019. With increasing purchasing power, consumers are looking for quality products which are perceived to offer a superior consumption experience. Consequently, the premiumization trend gained strength with premium and upper mainstream segments gaining popularity driving higher growth in value sales than volumes.
Tax cut boosts domestic sales
Alcohol consumption in Estonia is high, and above the EU average. To dissuade consumers from consuming alcohol in high quantities, the Estonian government has for years resorted to hiking taxes on alcoholic drinks. Excise taxes have been increased gradually since 2011, with the biggest increases coming in the most recent years. While much of the emphasis has been on strong alcoholic drinks, taxes on beer were increased in 2017. These steep increases encouraged crossborder sales with Latvia, where consumers began buying more alcohol to cut costs. To recuperate lost revenues, the Estonian government slashed taxes in July 2019 to encourage domestic sales, aiding local sales of beer and other alcoholic drinks.
Low alcoholic drinks gain popularity
Estonia has been battling with alcohol and drug abuse for a decade and the implementation of an evidence-based alcohol control policy by government has created awareness among Estonians, which led them to focus more on health and wellness. As a result, with rising health consciousness, consumers are opting for lighter alcoholic drinks such as wine and beer, and in the latter case low/no alcoholic beer, which they consider as a healthier than regular and stronger beer and spirits.
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