The Per capita expenditure on Beer segment in Germany reached USD 431.00 in 2025
The indicator recorded a historical growth (CAGR) of 8.40% between 2022 to 2025, and is expected to decline by...
GlobalData projects the indicator to decline at a CAGR of...
Beer segment in Germany
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The German beer & cider market registered negative growth during the review period. The growth of the market is expected to remain similar over the forecast period. Change in consumer preferences and interests due to the rise of health-consciousness among consumers largely impacted the growth of the German beer & cider market in the review period. Moreover, to maintain healthy lifestyles, consumers are shifting their preferences to non-alcoholic beers and other carbonated drinks.
Category segmentation
The Beer market is categorized into two major segments – Beer and Cider. Beer is the largest segment of the beer & cider market in Germany.
Competitive landscape
The German beer & cider market has experienced negative value growth and volume growth in recent years. Radeberger Gruppe is the leading player in the sector in volume terms, while AB InBev and Bitburger Gruppe accounted for the second and third largest volume shares, respectively, in 2019. Moreover, Radeberger Gruppe showed the highest increase in market share during 2015-2019.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the German beer & cider market.
Who are the leading players?
AB InBev UK Ltd (AB InBev), a subsidiary of Anheuser-Busch InBev NVSA, is a manufacturer and distributor of alcoholic beverages. The company offers beer, ales, ciders, stouts, bitters, and lagers. The company markets alcoholic products under the brands of Budweiser, Corona, Stella Artois, and Beck’s, alongside Leffe, Bud Light, Skol, Brahma, Hoegaarden, Antarctica, Quilmes, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Hasseroder, and Jupiler. AB InBev serves pubs, clubs, bars, restaurants, hotels, and entertainment venues. The company sells its products through off-licenses, cash and carry outlets, wholesalers, and supermarkets. The company operates breweries in Luton, Magor, and Samlesbury, the UK. AB InBev is headquartered in London, Greater London, the UK.
Radeberger Gruppe KG
Radeberger Gruppe KG (Radeberger), as part of the Oetker Gruppe, is a producer and marketer of beer and nonalcoholic beverages. The company’s soft drinks product portfolio comprises packaged water, carbonates and tea drinks. It distributes its products under the brands Clausthaler, Stuttgarter Hofbraeu, Schofferhofer, Berliner Pilsner, Jever, Selters and Guinness, among others. The company operates, owns and manages brewery and beverage sites in Jever, Rostock, Dortmund, Berlin, Dusseldorf, Cologne, Krostitz, Leipzig, Radeburg, Freiberg, Frankfurt, Stuttgart and Allgaeu cities, in Germany. Radeberger is headquartered in Frankfurt, Hessen, Germany.
Bitburger Braugruppe GmbH
Bitburger Braugruppe GmbH (Bitburger), a subsidiary of Bitburger Holding GmbH, is a brewery company. It manufacturers and markets alcoholic and non-alcoholic beverages. Bitburger's product offerings include beer, beer-based mixed drinks, and alcohol-free beverages. The company markets its products under the brand names Bitburger, Kostritzer, Konig Pilsener, Wernesgruner and Licher. It distributes and sells its products through a network of retailers in the Americas, Africa, Asia, Middle East, and Europe. Bitburger is headquartered in Bitburg, Rhineland-Palatinate, Germany.
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