The Per capita expenditure on Beer segment in Hungary reached USD 196.53 in 2025
The indicator recorded a historical growth (CAGR) of 9.96% between 2022 to 2025, and is expected to decline by...
GlobalData projects the indicator to decline at a CAGR of...
Beer segment in Hungary
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The Hungarian beer market saw a weak rate of value growth during recent years. Over the forecast period, this growth is expected to accelerate; a moderate rate of growth is anticipated over the forecast period. The standard lager segment was the market's most lucrative beer segment sold.
Category segmentation
The Beer market is categorized into five major segments – Standard lager, Premium lager, Low/no alcohol, Ales, stouts & bitters, and Specialty beer. Standard lager is the largest segment of the beer market in Hungary.
Competitive landscape
The beer market in Hungary is consolidated, with the top four players controlling the majority stake of the market. Some large beer producers have begun to employ brand management strategies in order to ensure their brand is identifiable to the public. This is especially important because purchasers have a wide variety of beers to choose from and incur only low switching costs when changing brands. Major players may offer premium beers, but much of their business involves mass-market products; this means large breweries are required, and therefore that players in this market endure high fixed costs. At the same time, beer prices are subject to heavy downward pressure by large chain retailers, which are often able to exert strong bargaining power.
Market distribution
Supermarkets/hypermarkets form the leading distribution channel in the Hungarian beer market.
Who are the leading players?
AB InBev is engaged in the production, distribution, and sale of beer and soft drinks. The company has operations in many countries across the world. The company offers a wide portfolio of brands, including global flagship brands Budweiser, Stella Artois, and Beck's and multi-country brands Leffe and Hoegaarden. In addition, the company offers local brands including Bud Light, Michelob Ultra, Skol, Brahma, Antarctica, Quilmes, Jupiler, Hasseroder, Klinskoye, Sibirskaya Korona, Chernigivske, Harbin, and Sedrin. The company also produces and distributes soft drinks, particularly in Latin America. AB InBev operates through seven business segments: North America, Latin America North, Western Europe, Latin America South, Asia Pacific, Central and Eastern Europe, and global export and holding companies.
Ottakringer Brauerei AG
Founded in 1837, the Ottakringer Brauerei is located in Vienna, Austria. Operating as a subsidiary of Getränkeindustrie Holding AG, the Ottakiringer Brauerei manufactures a range of beers including brands such as Ottakringerstrasse, Gold Fassl, and Null Komma Josef. Ottakringer Brauerei AG also operates through a number of subsidiary companies, including Pécsi Sörfőzde Rt, which operates the Pécs Brewery in Southwest Hungary.
Heineken is a large brewing company, with a wide international presence through a global network of distributors and breweries. The company owns, markets, and sells a wide variety of beers including international premiums, regional, local, and specialty beers. Its principal brands are Heineken, Amstel, Anchor, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Tecate, Tiger, Zlaty Bazant, and Zywiec. Additionally, the company markets several brands through joint ventures, which include Cristal and Kingfisher. In addition to its global beer portfolio, Heineken is a large global player in the cider market, with brands such as Strongbow Gold and Bulmer's.
Switzerland
United States of America
France
Netherlands
United States of America
China
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South Korea
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