The Per capita expenditure on Beer segment in Poland reached USD 235.69 in 2025
The indicator recorded a historical growth (CAGR) of 5.98% between 2022 to 2025, and is expected to decline by...
GlobalData projects the indicator to decline at a CAGR of...
Beer segment in Poland
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The Polish beer market saw a fairly strong rate of value growth in recent years. Over the forecast period, this growth is expected to accelerate; a very strong rate of growth is anticipated. The standard lager segment was the market's most lucrative among all the beer segments sold in Poland.
Category segmentation
The Beer market is categorized into five major segments – Standard lager, Premium lager, Low/no alcohol, Ales, stouts & bitters, and Specialty beer. Standard lager is the largest segment of the beer market in Poland.
Competitive landscape
The beer market in Poland is consolidated, with the top four players controlling the majority stake of the market. Some large beer producers have begun to employ brand management strategies in order to ensure their brand is identifiable to the public. This is especially important because purchasers have a wide variety of beers to choose from and incur only low switching costs when changing brands. Major players may offer premium beers, but much of their business involves mass-market products; this means large breweries are required, and therefore that players in this market endure high fixed costs. At the same time, beer prices are subject to heavy downward pressure by large chain retailers, which are often able to exert strong bargaining power. On the other hand, market growth in Poland has served to alleviate rivalry.
Market distribution
Specialist Retailers form the leading distribution channel in the Polish beer market.
Who are the leading players?
AB InBev is engaged in the production, distribution, and sale of beer and soft drinks. The company has operations in many countries across the world. The company offers a wide portfolio of brands, including global flagship brands Budweiser, Stella Artois, and Beck's and multi-country brands Leffe and Hoegaarden. In addition, the company offers local brands including Bud Light, Michelob Ultra, Skol, Brahma, Antarctica, Quilmes, Jupiler, Hasseroder, Klinskoye, Sibirskaya Korona, Chernigivske, Harbin, and Sedrin. The company also produces and distributes soft drinks, particularly in Latin America. AB InBev operates through seven business segments: North America, Latin America North, Western Europe, Latin America South, Asia Pacific, Central and Eastern Europe, and global export and holding companies.
Carlsberg is one of the leading brewing companies in the world. It is engaged in the production, marketing, and sale of beer with a variety of brands. Carlsberg's beer range comprises pilsner, strong pilsner, non-alcoholic beer, seasonal brews, wheat beer, ale, stout, Vienna, Munich, Blonde Ale, light pilsner, bock, and barley wine. The brand portfolio includes well-known international premium brands such as Carlsberg, Tuborg, Baltika, and Kronenbourg 1664, and strong local brands such as Ringnes (sold in Norway), Feldschlosschen (Switzerland), Lav (Serbia), and Wusu (Western China).
Heineken is a large brewing company, with a wide international presence through a global network of distributors and breweries. The company owns, markets, and sells a wide variety of beers including international premiums, regional, local, and specialty beers. Its principal brands are Heineken, Amstel, Anchor, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Tecate, Tiger, Zlaty Bazant, and Zywiec. Additionally, the company markets several brands through joint ventures, which include Cristal and Kingfisher. In addition to its global beer portfolio, Heineken is a large global player in the cider market, with brands such as Strongbow Gold and Bulmer's.
Switzerland
United States of America
France
Netherlands
United States of America
China
China
South Korea
China
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