The Per capita expenditure on Beer segment in Slovenia reached USD 356.35 in 2025
The indicator recorded a historical growth (CAGR) of 11% between 2022 to 2025, and is expected to decline by...
GlobalData projects the indicator to decline at a CAGR of...
Per capita expenditure of Beer segment in Slovenia recorded a low-double-digit YoY decline in 2020
After recording a YoY growth in 2018, the per capita expenditure of beer in Slovenia declined significantly between 2018-2020.
Improving incomes fuel demand for premium products
Slovenia’s economy grew at a moderate rate, much slower than the growth registered in 2018. Growth in major sectors such as manufacturing, and services helped. The country’s falling unemployment rate, which dropped in 2018, boosted income levels supporting higher consumer spending. This, in turn, is allowing Slovenian consumers to spend more on premium variants of beer & cider for heightened consumption experiences. Additionally, an increase in purchasing power is making consumers more adventurous and more willing to experiment, aiding growth of traditionally less popular variants such as wheat beer, dark beer, and beer mixes, over the dominant lagers.
Health & wellness trend catches up
With the growing health & wellness trend buoyed by the positive economic outlook and growing health awareness among consumers, there has been a rise in demand for low or no-alcohol beer & cider variants. This has driven manufacturers to launch more non-alcoholic offerings to adhere to evolving consumer preferences. Pivovarna Laško Union, for instance, started brewing and bottling non-alcoholic beer in July 2019. The increasing awareness about responsible drinking and avoiding drunk driving has resulted in the growth of this segment even as the overall sector took a blow due to the moderation and avoidance trend.
Unfavorable weather affected sales
Hot weather is one of the most important factors for a thriving beer market. However, rainfall in the month of May and half of June led to lower sales of beer, partly affecting sector performance for the full year. It was not just on-premise consumption, which notably dropped due to the bad weather, but off-premise sales fell too due to the drop in the number of outdoor activities such as picnics. Weather returned to normalcy in subsequent months but this failed to recuperate lost business in prime consumption months.
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