The Per capita expenditure on Beer segment in Sweden reached USD 264.91 in 2025
The indicator recorded a historical growth (CAGR) of 3.85% between 2022 to 2025, and is expected to decline by...
GlobalData projects the indicator to decline at a CAGR of...
Beer segment in Sweden
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The Swedish beer market saw a weak rate of market growth in recent years. Over the forecast period, this growth is expected to accelerate slightly, while still being assessed as weak overall. The standard lager segment was the market's most lucrative beer-type sold.
Category segmentation
The Beer market is categorized into five major segments – Standard lager, Premium lager, Low/no alcohol, Ales, stouts & bitters, and Specialty beer. Standard lager is the largest segment of the beer market in Sweden.
Competitive landscape
The beer market in Sweden is consolidated, with the top four players controlling the market. Some large beer producers have begun to employ brand management strategies in order to ensure their brand is identifiable to the public. This is especially important because purchasers have a wide variety of beers to choose from and incur only low switching costs when changing brands. Major players may offer premium beers, but much of their business involves mass-market products; this means large breweries are required, and therefore that players in this market endure high fixed costs. At the same time, beer prices are subject to heavy downward pressure by large chain retailers, which are often able to exert strong bargaining power.
Market distribution
Specialist Retailers form the leading distribution channel in the Swedish beer market.
Who are the leading players?
AB InBev is engaged in the production, distribution, and sale of beer and soft drinks. The company has operations across the world. The company offers a portfolio of over 200 brands, including global flagship brands Budweiser, Stella Artois, and Beck's and multi-country brands Leffe and Hoegaarden. In addition, the company offers local brands including Bud Light, Michelob Ultra, Skol, Brahma, Antarctica, Quilmes, Jupiler, Hasseroder, Klinskoye, Sibirskaya Korona, Chernigivske, Harbin, and Sedrin. The company also produces and distributes soft drinks, particularly in Latin America. AB InBev operates through seven business segments: North America, Latin America North, Western Europe, Latin America South, Asia Pacific, Central and Eastern Europe, and global export and holding companies.
Carlsberg is one of the leading brewing companies in the world. It is engaged in the production, marketing, and sale of beer under more than 500 brands. Carlsberg's beer range comprises pilsner, strong pilsner, non-alcoholic beer, seasonal brews, wheat beer, ale, stout, Vienna, Munich, Blonde Ale, light pilsner, bock, and barley wine. The brand portfolio includes well-known international premium brands such as Carlsberg, Tuborg, Baltika, and Kronenbourg 1664, and strong local brands such as Ringnes (sold in Norway), Feldschlosschen (Switzerland), Lav (Serbia), and Wusu (Western China).
Kopparbergs Brewery
Kopparbergs Brewery (Kopparbergs Bryggeri) is a Swedish brewery and cider company based in Kopparberg, Sweden. It produces, distributes, and sells flavored alcoholic and non-alcoholic ciders, such as pear, apple, and mixed fruit ciders, as well as beers, spirits, wine, soft drinks, water, energy drinks, and others. The company operates breweries in Kopparbergs, Zeunerts, Banco, and Sofiero. Kopparbergs is its largest brewery and produces alcoholic beverages such as cider and beer. Zeunerts brewery is located in northern Sweden, and it brews Swedish beer. The majority of its soft drinks are produced at the Banco Brewery in the south of Sweden. New product development and niche lines are produced at the Sofiero Brewery in the southwest tip of the country.
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United States of America
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China
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