The Market value (retail sales value) of Baby Care Industry in United Kingdom attained a value of USD 1,756.37 Millions in 2020
The Industry recorded a historical decline (CAGR) of 1.28% between 2017 to 2020, and is expected to grow by...
GlobalData projects the Industry to grow at a CAGR of...
The market value of the baby care industry in the UK continues to decline since 2018, primarily due to the declining birth rates of babies in the UK.
Pampers, Aptamil First, Ella`S Kitchen, and Johnson`s. were the leading brands in the baby care market in the UK in 2020. Owned by Proctor & Gamble, Danone Group, The Hain Celestial Group Inc. and Johnson & Johnson Services Inc, were the top five brands.
Baby Care Includes baby cereals, dry meals, baby drinks, baby finger foods like baby biscuits, fruit snacks, rice cakes, breadsticks, baby cereal bars, dippers, puffs, and savory snacks, powdered or liquid milk, personal care i.e., products for bath time use designed specifically for babies, which includes bubble baths and body washes, all this targeted specifically at babies aged 4-36 months.
Proctor & Gamble leads the way seizing more than a quarter of the UK's baby care market.
Proctor & Gamble recorded the highest sales by value in the baby care industry in the UK in 2020. Pampers, the main brand of P&G dominanted sales for 2020 in the UK’s baby care market.
Danone Group ranked second in the baby care market, also capturing nearly a quarter of the market.
Out of the two major brands by Danone Group, Aptamil occupied the largest share in the baby care market. Cow & Gate is the second major brand by Danone Group seizing nearly one-tenth of the market in the UK.
The other market leading positions were held by Ella`s Kitchen, and Johnson`s
Ella’s Kitchen from The Hain Celestial Group Inc. and Johnson’s from Johnson & Johnson Services Inc, held a significant market share in the baby care market. Both the companies showed a slight decline in their revenue between 2019 and 2020.
Market Fragmentation: Proctor & Gamble owned a quarter of the UK baby care market (by value) in 2020
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