The Market value (retail sales value) of Baby Care Industry in United States of America attained a value of USD 15,056.39 Millions in 2020
The Industry recorded a historical growth (CAGR) of 2.56% between 2017 to 2020, and is expected to grow by...
GlobalData projects the Industry to grow at a CAGR of ...
Gerber, Huggies, Pampers, Pull-Ups, and Similac were the leading brands in the baby care market in the United States in 2020. Kimberly-Clark Corporation, Abbott Laboratories, Nestle, and Procter & Gamble, were the leading companies in the US baby care industry by market value.
Baby Care Includes baby cereals, dry meals, baby drinks, baby finger foods like baby biscuits, fruit snacks, rice cakes, breadsticks, baby cereal bars, dippers, puffs, and savory snacks, powdered or liquid milk, personal care i.e., products for bath time use designed specifically for babies, which includes bubble baths and body washes, all this targeted specifically at babies aged 4-36 months.
Kimberley-Clark Corporation is the leading market player in the US baby care market
Kimberly-Clark Corporation secured the highest sales by value in the baby care industry in the US in 2020. Huggies, the flagship brand of Kimberly-Clark Corporation alone captured nearly one-tenth of the baby care market by value in 2020. The company also offers Pull-Ups, a leading brand in the baby care market.
Abbott Laboratories stands as the second-largest company in the baby care market in the US
Abbott Laboratories operates a portfolio of nine baby care brands in the US market. Similac Advance is the flagship brand of Abbott Laboratories, captured the major share among the rest of the brands. Major brands offered by Abbot include, Similac Go & Grow, Similac Sensitive, Neosure, Soy Isomil, Total Comfort, Alimentum, and Elecare.
The other market leading positions were held by Nestle, Procter & Gamble, and Reckitt Benckiser Group
Nestle ranked third in the US baby care market. Gerber, its flagship brand alone captured a major market presence.
Pampers, Luvs, Easy Ups, and Feel N Learn brands owned by Procter & Gamble collectively held a significant market share.
Enfamil, the flagship brand of Reckitt Benckiser Group, owned the major share in the US baby care market over the remaining 14 brands offered by the company.
Market Fragmentation: The top five players, accounted for three-fourth of the US baby care market (by value) in 2020
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