The Market value (retail sales value) of Diapers Industry in Japan attained a value of USD 1,602.52 Millions in 2020
The Industry recorded a historical growth (CAGR) of 1.30% between 2017 to 2020, and is expected to grow by ...
GlobalData projects the Industry to grow at a CAGR of ...
Japan’s diapers market has been steadily growing since 2017, posting a low single-digit YoY growth in 2020.
Unicharm Corporation, Kao Corporation, and Procter & Gamble were the top three largest players in the diapers market in 2020, capturing a major market share in terms of value.
Merries and Pampers were the leading brands in the diapers market.
Diaper is a synthetic garment, generally made of a waterproof exterior and an absorbent inner core, which is designed to contain a baby's excretions, including baby diapers, cloth diapers, and training diapers.
Unicharm Corporation leads the way in Japan’s diapers market in 2020
Unicharm Corporation was the leading company in the diapers industry in Japan in 2020. Mamy Poko Pants, Mamy Poko, Babylove and Lullaby were the leading brands under Unicharm Corporation. The company reported negative YoY growth in 2020.
Kao Corporation ranked second in Japan’s diapers market
Kao Corporation held the second-largest share (by value) in the diapers market in Japan in 2020. Merries was the top brand of Kao Corporation. Merries was one of the top two brands in the Japan’s diapers market. Kao Corporation reported a single-digit YoY growth in 2020.
The other leading market positions were held by Procter & Gamble and Daio Paper Corp.
Procter & Gamble and Daio Paper Corp. held the third and fourth-largest market share in Japan’s diaper market.
Pampers was the top leading brand under Procter & Gamble to capture a major market presence in Japan’s diapers market.
Market Fragmentation: Top three players accounted for more than half of Japan’s diapers market (by value) in 2020
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