The Market value (retail sales value) of Diapers Industry in United States of America attained a value of USD 5,824.71 Millions in 2020
The Industry recorded a historical growth (CAGR) of 3.37% between 2017 to 2020, and is expected to grow by ...
GlobalData projects the Industry to grow at a CAGR of ...
The US’s diapers market has steadily been increasing since 2017, posting a single-digit YoY growth in 2020.
Kimberly-Clark Corporation, and Procter & Gamble were the top two largest players, holding a significant market share in the diapers market in 2020.
Huggies, Pampers, Pull-Ups, and Easy Ups were the top four leading brands in the diapers market. The brands cumulatively covered more than half of the US’s diapers market by value.
Diaper is a synthetic garment, generally made of a waterproof exterior and an absorbent inner core, which is designed to contain a baby's excretions, include baby diapers, cloth diapers, and training diapers.
Kimberly-Clark Corporation leads the way in the diaper market in 2020 in the US
Kimberly-Clark Corporation was the leading company in the diapers industry in the US in 2020. The company held more than two-fifth of the total market share. Huggies and Pull-Ups were the major brands of Kimberly-Clark Corporation. The company reported single-digit YoY growth in 2020.
Procter & Gamble ranked second in the diaper market in US
Procter & Gamble held the second-largest share (by value) in the diapers market in the US in 2020. Pampers, Luvs, Easy Ups, and Feel N Learn were the leading top brands of Procter & Gamble. Pampers was one of the top two brands in the US’s diapers market. Procter & Gamble reported single-digit YoY growth in 2020.
The other leading market position was held by DSG International plc.
DSG International plc held the third-largest market share in the US’s diapers market.
Drypers was the major brand under DSG International plc to capture a major market presence in the US’s diapers market.
Market Fragmentation: Kimberly-Clark Corporation accounted for more than two-fifth of the US’s diapers market (by value) in 2020
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