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The Market value (retail sales value) of Diapers Industry in United States of America (2017 - 2025, USD Millions)

  • The Market value (retail sales value) of Diapers Industry in United States of America attained a value of USD 5,824.71 Millions in 2020

  • The Industry recorded a historical growth (CAGR) of 3.37% between 2017 to 2020, and is expected to grow by ...

  • GlobalData projects the Industry to grow at a CAGR of ...

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The Market value (retail sales value) of Diapers Industry in United States of America (2017 - 2025, USD Millions)

Published: Oct 2021
Source: GlobalData

Explore the latest trends and actionable insights on the Baby Care market to inform business strategy and pinpoint opportunities and risks.
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The US’s diapers market has steadily been increasing since 2017, posting a single-digit YoY growth in 2020. 

Kimberly-Clark Corporation, and Procter & Gamble were the top two largest players, holding a significant market share in the diapers market in 2020.  

Huggies, Pampers, Pull-Ups, and Easy Ups were the top four leading brands in the diapers market. The brands cumulatively covered more than half of the US’s diapers market by value. 

Diaper is a synthetic garment, generally made of a waterproof exterior and an absorbent inner core, which is designed to contain a baby's excretions, include baby diapers, cloth diapers, and training diapers. 

Kimberly-Clark Corporation leads the way in the diaper market in 2020 in the US 

Kimberly-Clark Corporation was the leading company in the diapers industry in the US in 2020. The company held more than two-fifth of the total market share. Huggies and Pull-Ups were the major brands of Kimberly-Clark Corporation. The company reported single-digit YoY growth in 2020. 

Procter & Gamble ranked second in the diaper market in US 

Procter & Gamble held the second-largest share (by value) in the diapers market in the US in 2020. Pampers, Luvs, Easy Ups, and Feel N Learn were the leading top brands of Procter & Gamble. Pampers was one of the top two brands in the US’s diapers market. Procter & Gamble reported single-digit YoY growth in 2020. 

The other leading market position was held by DSG International plc. 

DSG International plc held the third-largest market share in the US’s diapers market.  

Drypers was the major brand under DSG International plc to capture a major market presence in the US’s diapers market. 

Market Fragmentation: Kimberly-Clark Corporation accounted for more than two-fifth of the US’s diapers market (by value) in 2020

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