The Market value (retail sales value) of Rice based Industry in Japan attained a value of USD 145.05 Millions in 2020
The Industry recorded a historical growth (CAGR) of 6.57% between 2017 to 2020, and is expected to grow by ...
GlobalData projects the Industry to grow at a CAGR of ...
Retail sales value of rice industry in Japan recorded a YoY growth in 2020
The Japanese rice-based industry has recorded a significant growth over 2017-2020.
Rice is one of the most prevalent crops in Japan. However, demand for Japan's rice has wilted as a result of consumption tax hikes and high prices caused by lower production in 2020 as a consequence of disruption caused during the pandemic.
Japan has very little arable land, with a low-double digit percentage of the total land dedicated to farming.
In response to labor shortages, Japan has adopted agricultural technology to develop its industry. Smart agriculture technologies for productivity improvement, farming business size expansion, product quality improvement, skill transfers to new farmers and advanced agriculture business strategies are helping improve its agricultural industry. Automation has helped reduce reliance on manual labour and has also reduce costs and improved efficiency.
Rice products include all forms of dried rice (flavored or unflavored). The market is valued according to retail selling price (RSP) and includes any applicable taxes.
Five Forces Analysis
The agricultural products market will be analyzed taking farming practices and producers as players. The key buyers will be taken as grocery retailers and food processing companies, and fertilizer and machinery providers as the key suppliers.
The degree of rivalry within the Japanese agricultural products industry is assessed as strong. Dwindling agricultural consumption caused by a declining population, as well as increasing amounts of competition from the US, Europe and Pacific, have intensified rivalry for domestic agricultural groups in recent years.
Most agricultural products in Japan are purchased by supermarkets, food processors and manufacturers, while food processors and manufacturers are the major buyers of industrial crops. Buyer power is weakened by the formation of agricultural co-operatives, which bring small, independent farming businesses together to increase their agricultural capabilities. Forward integration can also occur, limiting buyer power. Small business holders are able to sell fruit and vegetables direct to consumers through a farm-store outlet, while larger organizations often run their own food processing facilities.
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