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The Market value (retail sales value) of Soap Industry in United States of America (2017 - 2025, USD Millions)

  • The Market value (retail sales value) of Soap Industry in United States of America attained a value of USD 3,887.31 Millions in 2020

  • The Industry recorded a historical growth (CAGR) of 3.92% between 2017 to 2020, and is expected to grow by ...

  • GlobalData projects the Industry to grow at a CAGR of ...

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The Market value (retail sales value) of Soap Industry in United States of America (2017 - 2025, USD Millions)

Published: Oct 2021
Source: GlobalData

Explore the latest trends and actionable insights on the North and South America Skincare market to inform business strategy and pinpoint opportunities and risks
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The soap industry in the US recorded a single-digit YoY growth in 2020, and a single-digit Compound Annual Growth Rate (CAGR) between 2017-20. 

Unilever, Henkel AG & Co KGaA, Colgate-Palmolive Company, L Brands Inc, and Procter & Gamble held the top five leading market positions in the soap industry in the US. The top five players held a significant market share in the soap industry in the US in 2020. 

Dove, Dial, Irish Spring, Bath & Body Works, and Zest were the leading brands in the soap industry. 

Soap includes bar soap, and liquid soap.  

Unilever leads the soap industry in the US 

Unileverwas the leadingcompany (by value) in the soap market in the US in 2020. Dove, the largest brand (by value) selling soap items in the US, operates under the trademark of Unilever. Lever 2000, and Caress are the some of the other prominent brands selling soap products in the US under the trademark of Unilever.   

Henkel AG & Co KGaA ranked second in the soap industry in the US 

Henkel AG & Co KGaA was the second largest company (by value) in the soap market in the US in 2020. Dial, the second largest brand (by value) selling soap items in the US, operates under the trademark of Henkel AG & Co KGaA.    

The other leading market positions in the soap market in the US were held by Colgate-Palmolive Company, L Brands Inc, and Procter & Gamble 

Colgate-Palmolive Company, L Brands Inc, and Procter & Gamble were among some of the other prominent companies in the soap market in the US, owning major brands like Irish Spring, Bath & Body Works, and Olay, respectively. 

Market Fragmentation: The top five players accounted for nearly a half of the market share in the soap industry in the US in 2020.

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