Explore the latest trends and actionable insights on the Baby Care market to inform business strategy and pinpoint opportunities and risks.

The Market value (retail sales value) of the Global Baby Care Industry (2017 - 2025, USD Millions)

  • The Market value (retail sales value) of the Global Baby Care Industry attained a value of USD 95,702.69 Millions in 2020

  • The Industry recorded a historical growth (CAGR) of 3.58 % between 2017 to 2020, and is expected to grow by...

  • GlobalData projects the Industry to grow at a CAGR of ...

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The Market value (retail sales value) of the Global Baby Care Industry (2017 - 2025, USD Millions)

Published: Oct 2021
Source: GlobalData

Explore the latest trends and actionable insights on the Baby Care market to inform business strategy and pinpoint opportunities and risks.
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Nestle, Procter & Gamble, and Kimberly-Clark Corporation held the top three leading market positions in the global baby care industry in 2020.

Pampers, Huggies, Nestle, Similac, Gerber, Wyeth and Enfamil were the leading brands in the global baby care market in 2020.

Baby Care Includes baby cereals, dry meals, baby drinks, baby finger foods like baby biscuits, fruit snacks, rice cakes, breadsticks, baby cereal bars, dippers, puffs, and savory snacks, powdered or liquid milk, personal care i.e., products for bath time use designed specifically for babies, which includes bubble baths and body washes, all this targeted specifically at babies aged 4-36 months.

Nestle leads the way in Japan's baby care market

Nestle, Gerber, and Wyeth, the flagship brand of Nestle held the major share in the global baby care market. The company recorded the highest sales by value in the baby care industry globally in 2020.

Procter & Gamble ranked second in the baby care market globally

Pampers, the leading brand of Procter & Gamble, captured a major stake in the baby care industry globally. Pampers outperformed the other leading brands in the global baby care market. Other popular brands offered by the company are Luvs, Dodot, Easy Ups, Prima, Feel N Learn, New Baby, and Active Fit.

In leading market positions were Kimberly-Clark Corporation, Danone Group, Reckitt Benckiser Group, and Abbott Laboratories. 

Kimberly-Clark Corporation, Danone Group and Reckitt Benckiser Group held significant market share in the baby care market globally.

Nutricia, Aptamil, Blédina, Milupaand Sari Husada were the top five brands under Danone Group to capture a major market presence in the baby care industry globally.

Enfamil was a key brand for Reckitt Benckiser Group accounting for a major share in the global baby care market.

Market Fragmentation: Nestle accounted for more than one-tenth of the global baby care market (by value) in 2020

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