Explore the latest trends and actionable insights on the Baby Care market to inform business strategy and pinpoint opportunities and risks.

The Market value (retail sales value) of the Global Diapers Industry (2017 - 2025, USD Millions)

  • The Market value (retail sales value) of the Global Diapers Industry attained a value of USD 35,727.58 Millions in 2020

  • The Industry recorded a historical growth (CAGR) of 6.46 % between 2017 to 2020, and is expected to grow by...

  • GlobalData projects the Industry to grow at a CAGR of ...

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The Market value (retail sales value) of the Global Diapers Industry (2017 - 2025, USD Millions)

Published: Oct 2021
Source: GlobalData

Explore the latest trends and actionable insights on the Baby Care market to inform business strategy and pinpoint opportunities and risks.
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The Global diapers market has been steadily increasing since 2017, posting a single-digit YoY growth in 2020. 

Procter & Gamble, Kimberly-Clark Corporation, and Unicharm Corporation were the top three largest players in the diapers market in 2020.  

Pampers, Huggies, Merries, Unicharm, and Mamy Poko Pants were the top five leading brands in the diapers market. The brands cumulatively captured a major market share in the global diapers market by value. 

Diaper is a synthetic garment, generally made of a waterproof exterior and an absorbent inner core, which is designed to contain a baby's excretions, include baby diapers, cloth diapers, and training diapers. 

Procter & Gamble leads the way in the global diapers market in 2020 

Procter & Gamble was the leading company globally in the diapers industry in 2020. Pampers, Luvs, Dodot, and Easy Ups were the major brands of Procter & Gamble. The company reported single-digit YoY growth in 2020. 

Kimberly-Clark Corporation ranked second in the global diapers market  

Kimberly-Clark Corporation held the second-largest share (by value) in the diapers market globally in 2020. Huggies, Pull-Ups, KleenBebe, and Turma da Monica were the leading top brands of Kimberly-Clark Corporation. Huggies was among the top two brands in the global diapers market. Kimberly-Clark Corporation reported a single-digit YoY growth in 2020. 

In other leading market positions were held by Unicharm Corporation, and Kao Corporation. 

Unicharm Corporation held the third-largest market share in the global diapers market.  

Mamy Poko Pants, Mamy Poko, and Babylove were the major brands under Unicharm Corporation to capture a major market presence in the global diapers market. 

Market Fragmentation: Top three players accounted for more than half of the global diapers market (by value) in 2020

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