Nike registered sales of USD 17,151.72 Million in United States of America in 2020
Nike recorded a historical growth (CAGR) of 0.22% between 2017 to 2020
The US market has been growing at a strong rate in recent years producing good growth. The market is expected to maintain this growth rate, with some deceleration moving towards the end of the forecast period in 2022. The US market has remained particularly strong and stable over the last few years, continually growing which is forecasted to continue up to 2022. Whilst there are a few attributes, the most apparent is the continually growing GDP which is allowing for a greater disposable income for consumers.
Key Highlights
US Apparel Market Drivers
US Apparel Market Inhibitors
Nike Value Chain Analysis
The value chain is composed of Primary Activities – Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales, and Service – and Support Activities – Firm Infrastructure, Human Resource Management, Technology Development, and Procurement.
Inbound Logistics
Operations
Outbound Logistics
Marketing & Sales
Marketing has been an important tool for Nike to drive brand awareness.
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United States of America
Germany
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Taiwan
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