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The Sales value of Accessories Segment in Germany (2020 - 2027, USD million)

Industry: Clothing & Footwear
Current: Market Sizing & Shares

The Accessories Segment in Germany registered Sales value of USD 5,408.24 million in 2023
The indicator recorded a historical growth (CAGR) of 12% between 2020 to 2023, and is expected to grow by...
GlobalData projects the indicator to grow ...

The Sales value of Accessories Segment in Germany (2020 - 2027, USD million)

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Key highlights

German consumers remain cautious on non-essential spend as new variants of COVID-19 pose threats
COVID-19 boosted prospects of online apparel retailers significantly
The athleisure trend continues to boost sportswear sales in Germany
Childrenswear proves the most resilient apparel categories throughout the pandemic

Germany Apparel Market Drivers

Recovery in consumer confidence
Social commerce
Advanced technologies
Online retail
Casualization
Sustainability

Germany Apparel Market Inhibitors

Economic slowdown
Circularity
Slow vaccination rates
Ageing population

Accessories Market Summary

Accessories market suffered the sharpest decline in demand in 2020, as the category depends mostly on decorative styles that are designed for outdoor use and relies heavily on instore impulse purchases. As the least essential category, it will be the slowest to rebound in 2021 and beyond.

Accessories Market Forecast

Leggings and trainers will experience the strongest growth versus pre-pandemic levels by 2025 attributable to the athleisure trend and consumer focus on health and fitness. These categories also achieved smaller declines in 2020 due to increased relevance during pandemic lockdowns. Sweatshirts will also continue to be key due to casualization, as will dresses, with loose-fitting, midi-length styles offering comfort for consumers.

Apparel Channel Analysis

German consumers are buying apparel via multiple channels with the three top channels being hypermarkets/supermarkets, retailer websites and brand’s own stores. In order to reach customers, brands must employ omnichannel strategies to maximize the potential reach.

Brand Summary

COVID-19 disrupted physical store sales for retailers in Germany, however, online initiatives has been a key strategy in the period.

H&M: The Leading Brand with significant growth in market share in Germany.

Adidas, Bonprix, Nike, Puma, Kik, Marc O'Polo, Shein, Guess and Tchibo are among the other notable Brands engaged in the sales of Apparel and Accessories market in Germany.