Avenue Supermarts is an Indian retailing company, operating a chain of hypermarkets under the brand of DMart. DMart offers a variety of everyday-use items to its customers. They operate in foods, non-foods, General Merchandise, and Apparel segments. They offer products like groceries, staples, processed foods, dairy, frozen products, beverages & confectionery, and fruits & vegetables, home care products, personal care products, toiletries and other over-the-counter products, bed & bath, toys & games, crockery, plastic goods, garments, footwear, utensils, and home appliances. DMart has its presence across 10 states, 1 union territory, and NCR with a total of 284 stores as of FY2022. It opened nearly 50 additional stores during the year primarily because of delayed openings in the previous year due to Covid-19. D-Mart is headquartered in Thane, Maharashtra, India.
In FY2022, Dmart had a total of 284 stores spread across Maharashtra (88), Gujarat (48), Telangana (31), Karnataka (29), Andhra Pradesh (23), Madhya Pradesh (17), Tamil Nadu (15), Rajasthan (10), Punjab (9), NCR (7), Chhattisgarh (6) and Daman (1). DMart follows a cluster-based expansion approach which focuses on deepening its penetration in the areas where it is already present, before expanding to newer regions. Using this strategy, it has been growing steadily across these regions. In FY2022, the total store count was 284 compared to 234 stores in FY2021 YoY. Their operations were supported by a network of 40 distribution centers and 7 packing centers in FY2022.
Dmart strategizes on offering its customers good quality products at a great value, based on the Everyday Low Cost/Everyday Low Price (EDLC/EDLP) principle. During FY2022, the revenue from operations grew by 27.6% YoY due to the fast recovery of retail business after milder restrictions because of Covid-19 waves during the year. They have also expanded their E‐Commerce business in 7 new cities during the year – Bhopal, Indore, Kolhapur, Nagpur, Surat, Vadodara, and Vizag.
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