The footwear segment is one of the most popular product categories in the retail industry. The footwear segment offers a variety of products according to demographic patterns, including men’s, women’s, and children’s shoes. The Middle East is one of the fast-developing regions in the global fashion industry.
The footwear segment in the Middle East and Africa region reached $8.5 billion in 2021, growing 13% over that in the previous year. The segment grew owing to the growth in the retail product categories, following the recovery in demand in the post-COVID-19 pandemic period. Sales in brick and mortar stores and online stores increased as they resumed operations after being under restrictions for almost two years. There has also been an increase in spending by consumers on lifestyle products. Thus, the footwear segment is expected to register due to the recovery from the pandemic.
The footwear segment in the region grew at a CAGR of 1% during 2017–2021.
The retail footwear in the Middle East and Africa region grew marginally due to the nature of the market where per capita income is lesser than in other regions. The multiple outbreaks of the pandemic did not help either, as the world came to a standstill for almost two years, which led to further reduction in demand.
Saudi Arabia, South Africa, the UAE, Egypt and Israel are the top markets in the region. The footwear segment accounts for 15% of the retail market size for the clothing and footwear segment in the Middle East and Africa region.
The major footwear companies that have a strong presence in the Middle East and Africa region include Nike, Puma and Adidas. The region also has several popular brands such as Converse, Under Armour and FILA, which exert influence on the market.
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