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The Market value of Books, News And Stationery Segment in China (2021 - 2029, USD Millions)

  • The Books, News And Stationery segment in China registered Market value of USD 148,391.22 Millions in 2024

  • The indicator recorded a historical decline (CAGR) of 4.51% between 2021 to 2024, and is expected to grow by...

  • GlobalData projects the indicator to grow at a CAGR of...

The Market value of Books, News And Stationery Segment in China (2021 - 2029, USD Millions)

Published: Feb 2025
Source: GlobalData

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The market value of the books industry in China  

The Chinese books market grew in 2021 to reach a significant position in terms of value. 

The Chinese books market has experienced prolific growth in recent years. However, this decelerated hugely in 2020 as the market was impacted by the pandemic with physical store closures. In the forecast period strong growth will return but overall at a decelerated rate in comparison to the historic period. The Chinese market accounts for a significant position in the Asia-Pacific books market. Increasing educational levels and household incomes have resulted in the continued growth of the Chinese books market. According to data by the Chinese Academy of Press and Publication, the majority of the population regularly reads books. The government has stated that increasing the percentage of readers is part of its state agenda and is promoting reading through nationwide campaigns. 

Due to the uncertainty of the pandemic the future of the market is difficult to predict. There are likely to be lasting economic effects such as reduced consumer confidence due to the shock to the economy in 2020. However, with vaccinations underway there is hope that the worst of the crisis will be over during 2021. There is also likely to be a boost once life returns to normal, which should see the market return to strong growth. 

Market segmentation 

Physical is the largest segment of the books market in China, accounting for a significant share of the market's total value. E-books account for the second-largest market share in the book market category. 

Geography segmentation  

China accounts for most of the share in the Asia-Pacific books market value. Japan accounts for a further percentage in the Asia-Pacific market. 

Who are the leading players?  

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