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The Market value of Cosmetics & Toiletries Segment in Australia (2017 - 2024, USD Millions)

  • The Cosmetics & Toiletries segment in Australia registered Market value of USD 5,675.49 Millions in 2020

  • The indicator recorded a historical decline (CAGR) of 4.04% between 2017 to 2020, and is expected to grow by...

  • GlobalData projects the indicator to grow at a CAGR of...

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The Market value of Cosmetics & Toiletries Segment in Australia (2017 - 2024, USD Millions)

Published: Nov 2021
Source: GlobalData

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Male Toiletries market in Australia  

The Australian male toiletries market grew by a significant share in 2019. 

The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, men's post-shave cosmetics and men's pre-shave cosmetics. The market is valued according to retail selling price (RSP) and includes any applicable taxes. 

The Australian male toiletries market recorded strong growth during the review period (2015-2019). The growth of the market was expected to accelerate over the forecast period (2019-2024), however, the COVID-19 outbreak is expected to negatively impact the performance of the market particularly in 2020. In Australia, the demand for razors and men’s grooming products is slowly increasing as the beard trend is reaching its peak. The clean-shaven trend is making a return and is expected to help market growth over the forecast period. It is expected that demand for shaving products will be high among the working population, which will, in turn, boost the market growth. 

Category segmentation 

Men`s disposable razors & blades are the largest segments of the male toiletries market in Australia, accounting for a majority of the share of the market's total value. The Pre-shave cosmetics - men`s segment accounts for the second-largest share in the male toiletries segment in the market. 

Geography segmentation  

Australia accounts for a significant share of the Asia-Pacific male toiletries market value. 

Market distribution  

Hypermarkets & Supermarkets form the leading distribution channel in the Australian male toiletries market, accounting for a majority of the share in the total market's value.  

Chemists/Pharmacies holds the second-largest distribution channel. 

Who are the leading players in the Australian male toiletries market?  

US-based multinational Procter & Gamble is the leading player in the Australian male toiletries market. 

US-based multinational Edgewell Personal Care Brands, LLC is the second-largest player in the Australian male toiletries market. 



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