The Cosmetics & Toiletries segment in Japan registered Market value of USD 36,304.84 Millions in 2024
The indicator recorded a historical decline (CAGR) of 2.30% between 2021 to 2024, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Male Toiletries market in Japan
The Japanese male toiletries market grew by a significant share in 2021.
The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, men's post-shave cosmetics and men's pre-shave cosmetics. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
The Japanese male toiletries market recorded weak growth during the review period (2015-2019). The growth of the market was expected to follow a similar pattern over the forecast period (2019-2024), however, the COVID-19 outbreak is expected to negatively impact the performance of the market particularly in 2020.
Japan is the largest market for male toiletries in the Asia-Pacific region accounting for a significant share of the market value share in 2019. However, Japan’s male toiletries market is mature, which lessens the scope for strong growth. Japanese consumers are highly conscious of product quality and branding, therefore demand for premium male toiletries products is increasing. Manufacturers are focusing on products that can offer multiple benefits to increase their market share.
Category segmentation
Men`s disposable razors & blades are the largest segments of the male toiletries market in Japan, accounting for a major share of the market's total value.
The Pre-shave cosmetics - men`s segment accounts for a further share of the market.
Geography segmentation
Japan accounts for the largest market share in the Asia-Pacific male toiletries market value.
India accounts for the second largest market share in the Asia-Pacific market.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the Japanese male toiletries market, accounting for a significant share of the total market's value.
Parapharmacies/Drugstore’s account for the second-largest share in the market.
Who are the leading players in the Japanese male toiletries market?
US-based multinational Edgewell Personal Care Brands, LLC is the leading player in the Japanese male toiletries market.
US-based multinational Procter & Gamble is the second largest player in the Japanese male toiletries market.
Japan-based multinational Kai Group is the third largest player in the Japanese male toiletries market.
United States of America
United States of America
China
Germany
United States of America
United States of America
Germany
United States of America
United States of America
Don’t wait - discover a universe of connected data & insights with your next search. Browse over 28M data points across 22 industries.
Access more premium companies when you subscribe to Explorer